Fortune
fortune.com · set in VideoJS
SaveUnofficial A style guide made by SiteStyleGuide from nike.com’s public web pages. Not affiliated with or endorsed by Nike.com. The real site is nike.com ↗
Unofficial style guide
Nike.com’s website (nike.com) sets its headings in VideoJS and its body text in Helvetica Now Text. Its palette is led by Light Slate Grey (#73859F), Deep Pink (#FF009E) and Light Pink (#EC3EA7), with #111111 text on #FFFFFF. Captured from the live site on 25 October 2026.
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
In search results
Nike. Just Do It. Nike AU
Nike delivers innovative products, experiences and services to inspire athletes. Member free shipping on orders $80+ & free returns*.
When shared
nike.com
Inspiring the world's athletes, Nike delivers innovative products, experiences and servic…
Inspiring the world's athletes, Nike delivers innovative products, experiences and services.
Logo & favicons
Found as: SVG in the header. SVG, 24 × 24.
Light browser tab
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#111111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Text, background, border · body, a.ncss-btn-primary-dark
Background, text, border · .vjs-track-settings-controls button, body
Background, text · .vjs-track-settings-controls button, .video-js .vjs-big-play-button
Text · ._681Nxqpr.eK1RvDAU ._5Lc8LAgK._1Y-1RHwA span, ._2uC-gsTC ._5Lc8LAgK._1Y-1RHwA span
Background · .vjs-track-settings-controls button, .vjs-track-settings-controls button:focus
Text · ._681Nxqpr .JSftBPEZ, ._2uC-gsTC .JSftBPEZ
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover
Background · ._1MMfoyv6, ._1MMfoyv6:not([disabled]):not(.disabled):active
Text · .vjs-seek-to-live-control.vjs-control.vjs-at-live-edge .vjs-icon-placeholder, --podium-cds-color-gradient-brand-orange
linear-gradient(-180deg, #fff 88%, #73859f 100%)
linear-gradient(145deg,#ec3ea7,#ff623a,#fbad22,#fad81b,#99d531,#2eb350,#3573aa,#ce46a4)
linear-gradient(0deg, #fff 88%, #73859f 100%)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
VideoJS
Self-hosted · weights 400 · buttons, headings · shown in a stand-in if you don’t have it
Helvetica Now Text
Self-hosted · weights 400 · body · shown in a stand-in if you don’t have it
Nike Futura ND
Self-hosted · weights 400 · shown in a stand-in if you don’t have it
Helvetica Neue
System font, or not loaded on this page · buttons · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Nike delivers innovative products, experiences and services to inspire athletes. Member free shipping on orders $80+ & free returns*.
Nike delivers innovative products, experiences and services to inspire athletes. Member free shipping on orders $80+ & free returns*.
Read more about Nike.com
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Button
a.ncss-btn-primary-dark · #111111 · radius 30px
Link
a · #111111
Corner radius
Shadows
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Breakpoints
On a scale of 0 to 1920 px.
Content widths (max-width)
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Questions
Quick answers, from the same capture as the rest of this guide.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
/* nike.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/nike.com) */
:root {
/* Colours */
--text: #111111;
--background: #FFFFFF;
--colour-near-black: #111111;
--colour-white: #FFFFFF;
--colour-cool-charcoal: #2B333F;
--colour-dark-grey: #707072;
--colour-light-slate-grey: #73859F;
--colour-deep-pink: #FF009E;
--colour-light-pink: #EC3EA7;
--colour-tomato: #FF623A;
--colour-orange: #FBAD22;
--colour-gold: #FAD81B;
--colour-yellow-green: #99D531;
--colour-medium-sea-green: #2EB350;
--colour-steel-blue: #3573AA;
--colour-medium-violet-red: #CE46A4;
--colour-lime-green: #7EC354;
--colour-red: #FF0000;
--gradient-1: linear-gradient(-180deg, #fff 88%, #73859f 100%);
--gradient-2: linear-gradient(145deg,#ec3ea7,#ff623a,#fbad22,#fad81b,#99d531,#2eb350,#3573aa,#ce46a4);
--gradient-3: linear-gradient(0deg, #fff 88%, #73859f 100%);
/* Typefaces */
--font-buttons: 'VideoJS';
--font-headings: 'VideoJS';
--font-body: 'Helvetica Now Text', 'Helvetica', 'Arial', sans-serif;
--font-other: 'Nike Futura ND', 'Helvetica Now Text Medium', 'Helvetica', 'Arial', sans-serif;
/* Type scale */
--text-p: 100%;
/* Shape */
--radius-1: 30px;
--radius-2: 4px;
--radius-3: 50%;
--radius-4: 2px;
--radius-5: 24px;
--radius-6: 0.3em;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 599px;
--breakpoint-2: 600px;
--breakpoint-3: 890px;
--breakpoint-4: 891px;
--breakpoint-5: 959px;
--breakpoint-6: 960px;
--breakpoint-7: 1440px;
--breakpoint-8: 1920px;
--max-width-1: 1920px;
--max-width-2: 1910px;
--max-width-3: 1824px;
--max-width-4: 920px;
--max-width-5: 884px;
--max-width-6: 400px;
}
{
"site": "nike.com",
"source": "https://sitestyleguide.com/nike.com",
"text": "#111111",
"background": "#FFFFFF",
"colours": [
{
"name": "Near Black",
"hex": "#111111",
"rgb": [
17,
17,
17
]
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Cool Charcoal",
"hex": "#2B333F",
"rgb": [
43,
51,
63
]
},
{
"name": "Dark Grey",
"hex": "#707072",
"rgb": [
112,
112,
114
]
},
{
"name": "Light Slate Grey",
"hex": "#73859F",
"rgb": [
115,
133,
159
]
},
{
"name": "Deep Pink",
"hex": "#FF009E",
"rgb": [
255,
0,
158
]
},
{
"name": "Light Pink",
"hex": "#EC3EA7",
"rgb": [
236,
62,
167
]
},
{
"name": "Tomato",
"hex": "#FF623A",
"rgb": [
255,
98,
58
]
},
{
"name": "Orange",
"hex": "#FBAD22",
"rgb": [
251,
173,
34
]
},
{
"name": "Gold",
"hex": "#FAD81B",
"rgb": [
250,
216,
27
]
},
{
"name": "Yellow Green",
"hex": "#99D531",
"rgb": [
153,
213,
49
]
},
{
"name": "Medium Sea Green",
"hex": "#2EB350",
"rgb": [
46,
179,
80
]
},
{
"name": "Steel Blue",
"hex": "#3573AA",
"rgb": [
53,
115,
170
]
},
{
"name": "Medium Violet Red",
"hex": "#CE46A4",
"rgb": [
206,
70,
164
]
},
{
"name": "Lime Green",
"hex": "#7EC354",
"rgb": [
126,
195,
84
]
},
{
"name": "Red",
"hex": "#FF0000",
"rgb": [
255,
0,
0
]
}
],
"fonts": [
{
"name": "VideoJS",
"stack": "VideoJS",
"weights": [
400
],
"source": "Self-hosted"
},
{
"name": "Helvetica Now Text",
"stack": "\"Helvetica Now Text\", Helvetica, Arial, sans-serif",
"weights": [
400
],
"source": "Self-hosted"
},
{
"name": "Nike Futura ND",
"stack": "'Nike Futura ND', 'Helvetica Now Text Medium', Helvetica, Arial, sans-serif",
"weights": [
400
],
"source": "Self-hosted"
},
{
"name": "Helvetica Neue",
"stack": "\"Helvetica Neue\"",
"weights": [],
"source": "System font, or not loaded on this page"
},
{
"name": "Arial",
"stack": "Arial, Helvetica, sans-serif",
"weights": [
400
],
"source": "System font, or not loaded on this page"
},
{
"name": "Helvetica Now Text Medium",
"stack": "\"Helvetica Now Text Medium\", Helvetica, Arial, sans-serif",
"weights": [
400,
500
],
"source": "Self-hosted"
}
]
}
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SaveCaptured from nike.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Nike.com; this guide describes the public website for reference.
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