SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from nike.com’s public web pages. Not affiliated with or endorsed by Nike.com. The real site is nike.com ↗

Nike.com logo

Unofficial style guide

Nike.comstyle guide

Nike.com’s website (nike.com) sets its headings in VideoJS and its body text in Helvetica Now Text. Its palette is led by Light Slate Grey (#73859F), Deep Pink (#FF009E) and Light Pink (#EC3EA7), with #111111 text on #FFFFFF. Captured from the live site on 25 October 2026.

Website
nike.com
Typefaces
VideoJS, Helvetica Now Text, Nike Futura ND
Palette
4 neutrals, 12 colours, 3 gradients
Captured
25 Oct 2026 · added by @sitestyleguide
https://www.nike.com/au/ Screenshot
Screenshot of the nike.com homepage on a desktop screen
Screenshot of nike.com on a 1440 px desktop screen, 25 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Nike. Just Do It. Nike AU
● 25 / 60 characters
Meta description
Nike delivers innovative products, experiences and services to inspire athletes. Member free shipping on orders $80+ & free returns*.
● 133 / 160 characters
Site name
Nike.com
og:title
Inspiring the world's athletes, Nike delivers innovative products, experiences and services.
og:description
Inspiring the world's athletes, Nike delivers innovative products, experiences and services.
Language
en-AU

In search results

Nike.comhttps://www.nike.com/au/

Nike. Just Do It. Nike AU

Nike delivers innovative products, experiences and services to inspire athletes. Member free shipping on orders $80+ & free returns*.

When shared

The image Nike.com shares with links

nike.com

Inspiring the world's athletes, Nike delivers innovative products, experiences and servic…

Inspiring the world's athletes, Nike delivers innovative products, experiences and services.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#111111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Near Black 47.7%
  • White 40.4%
  • Cool Charcoal 2.8%
  • Light Slate Grey 2.2%
  • Dark Grey 1%
  • Deep Pink 0.6%
  • Light Pink 0.5%
  • Tomato 0.5%
  • Orange 0.5%
  • Gold 0.5%
  • Yellow Green 0.5%
  • Medium Sea Green 0.5%
  • Steel Blue 0.5%
  • Medium Violet Red 0.5%
  • Lime Green 0.5%
  • Red 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 93
    On text
    —
    On white
    18.88:1 AAA

    Text, background, border · body, a.ncss-btn-primary-dark

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    18.88:1 AAA
    On white
    —

    Background, text, border · .vjs-track-settings-controls button, body

  • Cool Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 19 0 75
    On text
    1.48:1 Fail
    On white
    12.74:1 AAA

    Background, text · .vjs-track-settings-controls button, .video-js .vjs-big-play-button

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 2 0 55
    On text
    3.82:1 AA large
    On white
    4.94:1 AA

    Text · ._681Nxqpr.eK1RvDAU ._5Lc8LAgK._1Y-1RHwA span, ._2uC-gsTC ._5Lc8LAgK._1Y-1RHwA span

Colours

Brand colours and accents, most used first
  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 16 0 38
    On text
    5.02:1 AA
    On white
    3.76:1 AA large

    Background · .vjs-track-settings-controls button, .vjs-track-settings-controls button:focus

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 38 0
    On text
    5.17:1 AA
    On white
    3.65:1 AA large

    Text · ._681Nxqpr .JSftBPEZ, ._2uC-gsTC .JSftBPEZ

  • Light Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 74 29 7
    On text
    5.23:1 AA
    On white
    3.61:1 AA large

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Tomato

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 62 77 0
    On text
    6.35:1 AA
    On white
    2.97:1 Fail

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 31 86 2
    On text
    9.98:1 AAA
    On white
    1.89:1 Fail

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 14 89 2
    On text
    13.40:1 AAA
    On white
    1.41:1 Fail

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Yellow Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 0 77 16
    On text
    10.72:1 AAA
    On white
    1.76:1 Fail

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    74 0 55 30
    On text
    6.91:1 AA
    On white
    2.73:1 Fail

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    69 32 0 33
    On text
    3.76:1 AA large
    On white
    5.02:1 AA

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 66 20 19
    On text
    4.53:1 AA
    On white
    4.17:1 AA large

    Background · ._2minRfAM.HOP81Bid, ._2minRfAM.HOP81Bid:not([disabled]):not(.disabled):hover

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    35 0 57 24
    On text
    8.83:1 AAA
    On white
    2.14:1 Fail

    Background · ._1MMfoyv6, ._1MMfoyv6:not([disabled]):not(.disabled):active

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 0
    On text
    4.72:1 AA
    On white
    4.00:1 AA large

    Text · .vjs-seek-to-live-control.vjs-control.vjs-at-live-edge .vjs-icon-placeholder, --podium-cds-color-gradient-brand-orange

Gradients

  • linear-gradient(-180deg, #fff 88%, #73859f 100%)

  • linear-gradient(145deg,#ec3ea7,#ff623a,#fbad22,#fad81b,#99d531,#2eb350,#3573aa,#ce46a4)

  • linear-gradient(0deg, #fff 88%, #73859f 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

VideoJS

Aa 400

VideoJS

Self-hosted · weights 400 · buttons, headings · shown in a stand-in if you don’t have it

Aa 400

Helvetica Now Text

Self-hosted · weights 400 · body · shown in a stand-in if you don’t have it

Aa 400

Nike Futura ND

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

Aa 400

Helvetica Neue

System font, or not loaded on this page · buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body — Helvetica Now Text

Nike delivers innovative products, experiences and services to inspire athletes. Member free shipping on orders $80+ & free returns*.

Paragraph 100%

Nike delivers innovative products, experiences and services to inspire athletes. Member free shipping on orders $80+ & free returns*.

Link — weight 500 · Helvetica Now Text Medium

Read more about Nike.com

Sizes in use

Most common across the site
  • 24pxline inherit · 6 rules
  • 22px2 rules
  • 19pxline 1.5 · 2 rules
  • 18pxline 1.2 · 2 rules
  • 16pxline 24px · 32 rules
  • 14pxline 10px · 6 rules
  • 12pxline 18px · 10 rules
  • 10pxline 1 · 2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

a.ncss-btn-primary-dark · #111111 · radius 30px

Link

Read our latest news today.

a · #111111

Corner radius

  • 30px · 22×
  • 4px · 16×
  • 50% · 10×
  • 2px · 4×
  • 24px · 4×
  • 0.3em · 3×

Shadows

  • 0 0 0 2px
  • 0 0 0 2px rgba(39, 93, 197, 1)
  • 0 0 0 2px #1151FF
  • 0 0 0 12px rgba(17, 17, 17, 0.12)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

599
600
890
891
959
960
1440
1920

On a scale of 0 to 1920 px.

Content widths (max-width)

1920 px
1910 px
1824 px
920 px
884 px
400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 25 characters, short enough to show in full in search results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Nike.com use?
Nike.com’s website uses three typefaces: VideoJS (headings), self-hosted; Helvetica Now Text (body text), self-hosted; Nike Futura ND, self-hosted.
What are Nike.com’s brand colours?
The main colours on nike.com are Light Slate Grey (#73859F), Deep Pink (#FF009E), Light Pink (#EC3EA7), Tomato (#FF623A), Orange (#FBAD22) and Gold (#FAD81B).
What colour is Nike.com’s text and background?
Body text is #111111 on a #FFFFFF background.
Where is Nike.com’s logo from?
The logo shown in this guide was found on nike.com’s homepage. For official logo files and usage rules, check Nike.com’s own brand or press page.
Is this Nike.com’s official style guide?
No. SiteStyleGuide made it from nike.com’s public web pages on 25 October 2026, and isn’t affiliated with Nike.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

nike-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* nike.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/nike.com) */
:root {
  /* Colours */
  --text: #111111;
  --background: #FFFFFF;
  --colour-near-black: #111111;
  --colour-white: #FFFFFF;
  --colour-cool-charcoal: #2B333F;
  --colour-dark-grey: #707072;
  --colour-light-slate-grey: #73859F;
  --colour-deep-pink: #FF009E;
  --colour-light-pink: #EC3EA7;
  --colour-tomato: #FF623A;
  --colour-orange: #FBAD22;
  --colour-gold: #FAD81B;
  --colour-yellow-green: #99D531;
  --colour-medium-sea-green: #2EB350;
  --colour-steel-blue: #3573AA;
  --colour-medium-violet-red: #CE46A4;
  --colour-lime-green: #7EC354;
  --colour-red: #FF0000;
  --gradient-1: linear-gradient(-180deg, #fff 88%, #73859f 100%);
  --gradient-2: linear-gradient(145deg,#ec3ea7,#ff623a,#fbad22,#fad81b,#99d531,#2eb350,#3573aa,#ce46a4);
  --gradient-3: linear-gradient(0deg, #fff 88%, #73859f 100%);

  /* Typefaces */
  --font-buttons: 'VideoJS';
  --font-headings: 'VideoJS';
  --font-body: 'Helvetica Now Text', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'Nike Futura ND', 'Helvetica Now Text Medium', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-p: 100%;

  /* Shape */
  --radius-1: 30px;
  --radius-2: 4px;
  --radius-3: 50%;
  --radius-4: 2px;
  --radius-5: 24px;
  --radius-6: 0.3em;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 599px;
  --breakpoint-2: 600px;
  --breakpoint-3: 890px;
  --breakpoint-4: 891px;
  --breakpoint-5: 959px;
  --breakpoint-6: 960px;
  --breakpoint-7: 1440px;
  --breakpoint-8: 1920px;
  --max-width-1: 1920px;
  --max-width-2: 1910px;
  --max-width-3: 1824px;
  --max-width-4: 920px;
  --max-width-5: 884px;
  --max-width-6: 400px;
}

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Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run nike.com?

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/nike.com" title="Nike.com style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using VideoJS as their main typeface
Websites whose lead colour is closest to Nike.com’s

Captured from nike.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Nike.com; this guide describes the public website for reference.