What font does On Shop use?

On Shop’s website uses three typefaces: On (headings and body text), served from cdn.on-running.com; On Mono, served from cdn.on-running.com; On Semi Mono, served from cdn.on-running.com.

What are On Shop’s brand colours?

The main colours on on.com are Deep Red (#ED0000), Chocolate (#E15F14), Dodger Blue (#2F7EFE), Pale Golden Rod (#E2FBB1), Saddle Brown (#995C00) and Light Coral (#F46666).

What colour is On Shop’s text and background?

Body text is #000000 on a #FFFFFF background.

Is this On Shop’s official style guide?

No. SiteStyleGuide made it from on.com’s public web pages on 27 October 2026, and isn’t affiliated with On Shop. Members can refresh a guide after 90 days to pick up changes.

On Shop Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: On | Swiss Performance Running Shoes & Clothing; ● 47 / 60 characters
Meta description: Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.; ● 148 / 160 characters
Site name: On Shop
og:title: On | Swiss Performance Running Shoes & Clothing
og:description: Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
Language: en
Theme colour: #fff

In search results

On Shophttps://www.on.com/en-au/

On | Swiss Performance Running Shoes & Clothing

Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.

When shared

No og:image, so no picture

on.com

On | Swiss Performance Running Shoes & Clothing

Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only…

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Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

3 found

512 px · PNG manifest
192 px · PNG manifest
48 px · PNG icon

On | Swiss Performance Running Shoes & Clothing

Light browser tab

On | Swiss Performance Running Shoes & Clothing

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 41.7%
Black 34.9%
Off White 6%
Dark Grey 5.8%
Deep Red 4%
Chocolate 2.1%
Dodger Blue 1.5%
Pale Golden Rod 1.3%
Saddle Brown 0.9%
Light Coral 0.8%
Light Red 0.5%
Medium Spring Green 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · ._baseModalContentSlot_1gi0q_420, ._dark_sfcvn_90
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · ._dark_1gi0q_333 ._baseModalContentSlot_1gi0q_420, .swiper-scrollbar-drag
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 10

On text
16.67:1 AAA

On white
1.26:1 Fail

Background, border · ._container_bdd6m_27:after, ._gray_sfcvn_167
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 60

On text
3.66:1 AA large

On white
5.74:1 AA

Background, text, border · --field-color, --field-border-color

Colours

Brand colours and accents, most used first

Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 7

On text
4.60:1 AA

On white
4.56:1 AA

Background, border, text · ._error_1v8j8_27._outlinedWhite_1v8j8_45, --field-label-color
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 58 91 12

On text
5.85:1 AA

On white
3.59:1 AA large

Text · --field-label-color, --field-border-color
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
81 50 0 0

On text
5.54:1 AA

On white
3.79:1 AA large

Text, border · ._code_zfqvt_78, ._code_1bcv5_78
Pale Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
10 0 29 2

On text
18.67:1 AAA

On white
1.12:1 Fail

Background · .offStoriesAccent ::-moz-selection, .offStoriesAccent ::selection
Saddle Brown

HEX

RGB

HSL

OKLCH

CMYK
0 40 100 40

On text
3.89:1 AA large

On white
5.40:1 AA

Text · --product-information-label-color, ._text_1o5is_27
Light Coral

HEX

RGB

HSL

OKLCH

CMYK
0 58 58 4

On text
6.94:1 AA

On white
3.03:1 AA large

Used · --field-label-color
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 79 79 5

On text
5.26:1 AA

On white
3.99:1 AA large

Text · ._error_1v8j8_27._dark_1v8j8_33
Medium Spring Green

HEX

RGB

HSL

OKLCH

CMYK
80 0 29 0

On text
16.12:1 AAA

On white
1.30:1 Fail

Background, border · ._stepIndicator_dtw0i_27._completed_dtw0i_37

Gradients

linear-gradient(currentcolor,currentcolor)
linear-gradient(90deg,#ddd,#f5f5f5,#ddd)
radial-gradient(51.74% 45.16% at 46.65% 38%,#fff 0,#f6f7f8 44.58%,#eceef0)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

On

Aa 400 Aa 900

On

Served from cdn.on-running.com · weights 400, 500, 700, 900 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

On Mono

Served from cdn.on-running.com · weights 400, 500, 700 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

On Semi Mono

Served from cdn.on-running.com · weights 400, 500, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 3 clamp(1.625rem,1.52rem + .45vw,2.0625rem) · 33 px / 1.2 weight 700 · On

On | Swiss Performance Running Shoes & Clothing

Paragraph clamp(1rem,.94rem + .26vw,1.25rem) · 20 px / 1.5 weight 400 · On

Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the…

Sizes in use

Most common across the site

53pxline 1.1 · 4 rules
42pxline 1.1 · 17 rules
33pxline 1.2 · 17 rules
26pxline 1.1 · 21 rules
20pxline 1.5 · 43 rules
16pxline 1.3 · 57 rules
14pxline 100% · 35 rules
12pxline 1.5 · 14 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

.25rem · 14×
50% · 14×
.125rem · 4×
2.5rem · 2×
0 0 .25rem .25rem · 2×
.75rem · 1×

Shadows

0 0 0 .25rem #2f7efe
0 0 0 .0625rem
0 0 0 .125rem #2f7efe
0 0 2px #0000000d,0 8px 16px #0000001a

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767

768

1023

1024

1200

1440

1800

2500

On a scale of 0 to 2500 px.

Content widths (max-width)

1480 px

878 px

650 px

598 px

450 px

340 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 47 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does On Shop use?: On Shop’s website uses three typefaces: On (headings and body text), served from cdn.on-running.com; On Mono, served from cdn.on-running.com; On Semi Mono, served from cdn.on-running.com.
What are On Shop’s brand colours?: The main colours on on.com are Deep Red (#ED0000), Chocolate (#E15F14), Dodger Blue (#2F7EFE), Pale Golden Rod (#E2FBB1), Saddle Brown (#995C00) and Light Coral (#F46666).
What colour is On Shop’s text and background?: Body text is #000000 on a #FFFFFF background.
Is this On Shop’s official style guide?: No. SiteStyleGuide made it from on.com’s public web pages on 27 October 2026, and isn’t affiliated with On Shop. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

on-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* on.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/on.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #E5E5E5;
  --colour-dark-grey: #666666;
  --colour-deep-red: #ED0000;
  --colour-chocolate: #E15F14;
  --colour-dodger-blue: #2F7EFE;
  --colour-pale-golden-rod: #E2FBB1;
  --colour-saddle-brown: #995C00;
  --colour-light-coral: #F46666;
  --colour-light-red: #F13333;
  --colour-medium-spring-green: #33FFB6;
  --gradient-1: linear-gradient(currentcolor,currentcolor);
  --gradient-2: linear-gradient(90deg,#ddd,#f5f5f5,#ddd);
  --gradient-3: radial-gradient(51.74% 45.16% at 46.65% 38%,#fff 0,#f6f7f8 44.58%,#eceef0);

  /* Typefaces */
  --font-headings: 'On', 'Noto Sans JP', 'Noto Sans KR', system-ui, -apple-system, 'segoe ui';
  --font-buttons: 'On', 'Noto Sans JP', 'Noto Sans KR', system-ui, -apple-system, 'segoe ui';
  --font-body: 'On', 'Noto Sans JP', 'Noto Sans KR', system-ui, -apple-system, 'segoe ui';
  --font-other: 'On Semi Mono', 'menlo', 'consolas', 'roboto mono', 'ubuntu monospace', 'noto mono';

  /* Type scale */
  --text-h3: clamp(1.625rem,1.52rem + .45vw,2.0625rem);
  --leading-h3: 1.2;
  --text-p: clamp(1rem,.94rem + .26vw,1.25rem);
  --leading-p: 1.5;

  /* Shape */
  --radius-1: .25rem;
  --radius-2: 50%;
  --radius-3: .125rem;
  --radius-4: 2.5rem;
  --radius-5: 0 0 .25rem .25rem;
  --radius-6: .75rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1200px;
  --breakpoint-6: 1440px;
  --breakpoint-7: 1800px;
  --breakpoint-8: 2500px;
  --max-width-1: 1480px;
  --max-width-2: 878px;
  --max-width-3: 650px;
  --max-width-4: 598px;
  --max-width-5: 450px;
  --max-width-6: 340px;
}

{
    "site": "on.com",
    "source": "https://sitestyleguide.com/on.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#E5E5E5",
            "rgb": [
                229,
                229,
                229
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#666666",
            "rgb": [
                102,
                102,
                102
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#ED0000",
            "rgb": [
                237,
                0,
                0
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#E15F14",
            "rgb": [
                225,
                95,
                20
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#2F7EFE",
            "rgb": [
                47,
                126,
                254
            ]
        },
        {
            "name": "Pale Golden Rod",
            "hex": "#E2FBB1",
            "rgb": [
                226,
                251,
                177
            ]
        },
        {
            "name": "Saddle Brown",
            "hex": "#995C00",
            "rgb": [
                153,
                92,
                0
            ]
        },
        {
            "name": "Light Coral",
            "hex": "#F46666",
            "rgb": [
                244,
                102,
                102
            ]
        },
        {
            "name": "Light Red",
            "hex": "#F13333",
            "rgb": [
                241,
                51,
                51
            ]
        },
        {
            "name": "Medium Spring Green",
            "hex": "#33FFB6",
            "rgb": [
                51,
                255,
                182
            ]
        }
    ],
    "fonts": [
        {
            "name": "On",
            "stack": "On, Noto Sans JP, Noto Sans KR, system-ui, -apple-system, segoe ui, roboto, ubuntu, cantarell, noto sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji",
            "weights": [
                400,
                500,
                700,
                900
            ],
            "source": "Served from cdn.on-running.com"
        },
        {
            "name": "On Mono",
            "stack": "On Mono, menlo, consolas, roboto mono, ubuntu monospace, noto mono, oxygen mono, liberation mono, monospace",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Served from cdn.on-running.com"
        },
        {
            "name": "On Semi Mono",
            "stack": "On Semi Mono, menlo, consolas, roboto mono, ubuntu monospace, noto mono, oxygen mono, liberation mono, monospace",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Served from cdn.on-running.com"
        }
    ]
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/on.com" title="On Shop style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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On Shopstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Dark Grey

Colours

Deep Red

Chocolate

Dodger Blue

Pale Golden Rod

Saddle Brown

Light Coral

Light Red

Medium Spring Green

Gradients

On

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

BBC Home

AARP

Univision

163.com

On Shopstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Dark Grey

Colours

Deep Red

Chocolate

Dodger Blue

Pale Golden Rod

Saddle Brown

Light Coral

Light Red

Medium Spring Green

Gradients

On

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run on.com?

Similar colours

BBC Home

AARP

Univision

163.com

Title &
description