SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from opendoor.com’s public web pages. Not affiliated with or endorsed by Opendoor. The real site is opendoor.com ↗

Opendoor logo

Unofficial style guide

Opendoorstyle guide

Opendoor’s website (opendoor.com) uses Segoe UI for its headings and body text. Its palette is led by Light Blue (#0042E6), Light Steel Blue (#B5CAFF) and Crimson (#C13E3E), with #23201D text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Segoe UI, SFMono-Regular, Nanum Pen Script
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.opendoor.com/ Screenshot
Screenshot of the opendoor.com homepage on a desktop screen
Screenshot of opendoor.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Opendoor | Sell your home the minute you’re ready. | Opendoor
▲ 61 / 60 characters
Meta description
Opendoor is the new way to sell your home. Skip the hassle of listing, showings and months of stress, and close on your own timeline. Get a free offer today!
● 157 / 160 characters
Site name
Opendoor
og:title
Opendoor | Sell your home the minute you’re ready.
og:description
Opendoor is the new way to sell your home. Skip the hassle of listing, showings and months of stress, and close on your own timeline. Get a free offer today!
Language
en
Theme colour
#ffffff

In search results

Opendoorhttps://www.opendoor.com/

Opendoor | Sell your home the minute you’re ready. | Opendoor

Opendoor is the new way to sell your home. Skip the hassle of listing, showings and months of stress, and close on your own timeline. Get a free offer today!

When shared

The image Opendoor shares with links

opendoor.com

Opendoor | Sell your home the minute you’re ready.

Opendoor is the new way to sell your home. Skip the hassle of listing, showings and months of stress, and clo…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#23201D) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 37.1%
  • Warm Near Black 16.3%
  • Light Blue 11.3%
  • Off White 9.5%
  • Black 6.3%
  • Light Steel Blue 3.7%
  • Crimson 2.6%
  • Midnight Blue 1.8%
  • Sea Green 1.8%
  • Deep Pink 1.7%
  • Deep Blue 1.5%
  • Dim Grey 1.4%
  • Alice Blue 1.4%
  • Thistle 1.2%
  • Gold 1.2%
  • Lime Green 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    16.21:1 AAA
    On white
    —

    Background, text, border · --tw-shadow, [data-new-homepage] [data-new-homepage-primary-button]

  • Warm Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 9 17 86
    On text
    —
    On white
    16.21:1 AAA

    Text, background, border · .\[\&_h4\]\:text-ink h4, [data-new-homepage-faq] h3 button

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 1 2 8
    On text
    13.38:1 AAA
    On white
    1.21:1 Fail

    Background, text, border · .bg-state-hover, .data-\[highlighted\]\:bg-state-hover[data-highlighted]

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.30:1 Fail
    On white
    21.00:1 AAA

    Background, text, border · [data-homepage-mega-menu-heading], --stories-fade-mask

Colours

Brand colours and accents, most used first
  • Light Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 71 0 10
    On text
    2.25:1 Fail
    On white
    7.19:1 AAA

    Background, text, border · [data-new-homepage] [data-new-homepage-primary-button], [data-new-homepage-faq] h3 button>span:last-child

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    29 21 0 0
    On text
    9.92:1 AAA
    On white
    1.63:1 Fail

    Text, background, graphic · body:has(main[data-home-page]) [data-homepage-mega-menu-heading], .bg-accent-soft\/30

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 68 68 24
    On text
    3.11:1 AA large
    On white
    5.22:1 AA

    Background, text, border · .bg-error, .bg-error\/\[0\.08\]

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 71 0 45
    On text
    1.29:1 Fail
    On white
    12.53:1 AAA

    Background, text, border · .text-accent-hover, --color-accent-hover

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 26 50
    On text
    3.24:1 AA large
    On white
    5.00:1 AA

    Background, text · .bg-success\/5, .bg-success\/10

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 45 0
    On text
    4.86:1 AA
    On white
    3.34:1 AA large

    Background · inline style on <div>

  • Deep Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 79 0 13
    On text
    1.89:1 Fail
    On white
    8.59:1 AAA

    Background · [data-new-homepage] [data-new-homepage-primary-button]:not([aria-disabled=true]), --nh-btn-primary-active

  • Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 15 23 50
    On text
    3.31:1 AA large
    On white
    4.90:1 AA

    Text, background · .bg-\[\#806d63\], .text-\[\#806d63\]

  • Alice Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    14 8 0 0
    On text
    13.28:1 AAA
    On white
    1.22:1 Fail

    Background · .bg-blue-100, .bg-accent-subtle

  • Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    11 22 0 6
    On text
    9.50:1 AAA
    On white
    1.71:1 Fail

    Text · .hljs-title, --color-syntax-name

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 19 76 0
    On text
    10.99:1 AAA
    On white
    1.47:1 Fail

    Background, border · inline style on <div>, --color-amber-300

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 56 22
    On text
    7.18:1 AAA
    On white
    2.26:1 Fail

    Background · .bg-green-500, .bg-\[\#22c55e\]

Gradients

  • linear-gradient(initial)

  • linear-gradient(#5840321a,#5840321a)

  • linear-gradient(#ffffff1f, #ffffff1f)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Segoe UI

Aa 400

Segoe UI

System font, or not loaded on this page · body, headings · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Nanum Pen Script

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

Aa 400 Aa 500

graphik

Self-hosted · weights 400, 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 —

Opendoor

Heading 2 calc(40px * .9) / initial Segoe UI

Opendoor | Sell your home the minute you’re rea…

Paragraph 16px / 21px

Opendoor is the new way to sell your home. Skip the hassle of listing, showings and months of stress, and close on your own timeline. Get a…

Small 80%

Opendoor is the new way to sell your home. Skip the hassle of listing, showings and months of stress, and close on your own timeline. Get a…

Button 20px / normal

Get started

Sizes in use

Most common across the site
  • 28px3 rules
  • 20pxline normal · 6 rules
  • 18pxline initial · 5 rules
  • 16pxline initial · 21 rules
  • 15px3 rules
  • 14pxline initial · 5 rules
  • 13px3 rules
  • 11px3 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

[data-new-homepage] [data-new-homepage-primary-button] · #0042E6 · radius 12px

Corner radius

  • 12px · 6×
  • 8px · 4×
  • 20px · 4×
  • 14px · 3×
  • 24px · 3×
  • 10px · 3×

Shadows

  • 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000, 0 0 #0000
  • 0 0 0 1px #5840324d
  • 0 1px #fff,0 -1px #0000002b
  • 0 0 0 1px #58403229

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600
640
689
767
768
1024
1200
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px
1200 px
768 px
640 px
620 px
520 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 61 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Opendoor use?
Opendoor’s website uses three typefaces: Segoe UI (headings and body text), a system font; Nanum Pen Script, self-hosted; graphik, self-hosted.
What are Opendoor’s brand colours?
The main colours on opendoor.com are Light Blue (#0042E6), Light Steel Blue (#B5CAFF), Crimson (#C13E3E), Midnight Blue (#00288B), Sea Green (#007F5E) and Deep Pink (#FF3D8B).
What colour is Opendoor’s text and background?
Body text is #23201D on a #FFFFFF background.
Where is Opendoor’s logo from?
The logo shown in this guide was found on opendoor.com’s homepage. For official logo files and usage rules, check Opendoor’s own brand or press page.
Is this Opendoor’s official style guide?
No. SiteStyleGuide made it from opendoor.com’s public web pages on 27 October 2026, and isn’t affiliated with Opendoor. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

opendoor-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* opendoor.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/opendoor.com) */
:root {
  /* Colours */
  --text: #23201D;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-warm-near-black: #23201D;
  --colour-off-white: #EBE9E7;
  --colour-black: #000000;
  --colour-light-blue: #0042E6;
  --colour-light-steel-blue: #B5CAFF;
  --colour-crimson: #C13E3E;
  --colour-midnight-blue: #00288B;
  --colour-sea-green: #007F5E;
  --colour-deep-pink: #FF3D8B;
  --colour-deep-blue: #002EDE;
  --colour-dim-grey: #806D63;
  --colour-alice-blue: #DBEAFE;
  --colour-thistle: #D6BCF0;
  --colour-gold: #FFCF3D;
  --colour-lime-green: #00C758;
  --gradient-1: linear-gradient(initial);
  --gradient-2: linear-gradient(#5840321a,#5840321a);
  --gradient-3: linear-gradient(#ffffff1f, #ffffff1f);

  /* Typefaces */
  --font-body: system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-headings: system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-p: 16px;
  --leading-p: 21px;
  --text-small: 80%;
  --text-button: 20px;
  --leading-button: normal;

  /* Shape */
  --radius-1: 12px;
  --radius-2: 8px;
  --radius-3: 20px;
  --radius-4: 14px;
  --radius-5: 24px;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --breakpoint-2: 640px;
  --breakpoint-3: 689px;
  --breakpoint-4: 767px;
  --breakpoint-5: 768px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1440px;
  --max-width-1: 1440px;
  --max-width-2: 1200px;
  --max-width-3: 768px;
  --max-width-4: 640px;
  --max-width-5: 620px;
  --max-width-6: 520px;
}

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Other websites using Segoe UI as their main typeface
Websites whose lead colour is closest to Opendoor’s

Captured from opendoor.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Opendoor; this guide describes the public website for reference.