SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from petmd.com’s public web pages. Not affiliated with or endorsed by PetMD. The real site is petmd.com ↗

PetMD logo

Unofficial style guide

PetMDstyle guide

PetMD’s website (petmd.com) uses Gordita for its headings and body text. Its palette is led by Slate Blue (#1C49C4), Crimson (#BD2848) and Deep Purple (#662950), with #121212 text on #FFFFFF. Captured from the live site on 31 October 2026.

Website
petmd.com
Typefaces
Gordita, Canela Deck, Canela Text
Palette
4 neutrals, 12 colours, 3 gradients
Captured
31 Oct 2026 · added by @sitestyleguide
https://www.petmd.com/ Screenshot
Screenshot of the petmd.com homepage on a desktop screen
Screenshot of petmd.com on a 1440 px desktop screen, 31 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
The Best Pet Health & Care Advice from Real Vets | PetMD
● 56 / 60 characters
Meta description
PetMD is your go-to source for reliable pet health and pet care information. With vet-written and vet-reviewed articles, PetMD provides the answers you need from pet experts that you can trust.
▲ 193 / 160 characters
og:title
The Best Pet Health & Care Advice from Real Vets | PetMD
og:description
PetMD is your go-to source for reliable pet health and pet care information. With vet-written and vet-reviewed articles, PetMD provides the answers you need from pet experts that you can trust.
Language
en

In search results

PetMDhttps://www.petmd.com/

The Best Pet Health & Care Advice from Real Vets | PetMD

PetMD is your go-to source for reliable pet health and pet care information. With vet-written and vet-reviewed articles, PetMD provides the answers you need from…

When shared

No og:image, so no picture

petmd.com

The Best Pet Health & Care Advice from Real Vets | PetMD

PetMD is your go-to source for reliable pet health and pet care information. With vet-written and vet-reviewe…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#121212) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 33.9%
  • Slate Blue 16.1%
  • Dark Grey 8.9%
  • Near Black 8.4%
  • Crimson 5.9%
  • Cool Off White 4.3%
  • Deep Purple 3.6%
  • Fire Brick 3.5%
  • Light Midnight Blue 3.5%
  • Lavender 2.7%
  • Misty Rose 2%
  • Light Purple 1.7%
  • Medium Orchid 1.5%
  • Midnight Blue 1.5%
  • Red 1.3%
  • Deep Midnight Blue 1.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    18.73:1 AAA
    On white
    —

    Background, text, graphic · --kib-toggle-icon-color, --kib-button-text-color

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 70
    On text
    2.22:1 Fail
    On white
    8.45:1 AAA

    Text, border · --kib-toggle-icon-color, --kib-button-text-color

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 93
    On text
    —
    On white
    18.73:1 AAA

    Text, background · --kib-button-text-color, body

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 5 0 0
    On text
    16.66:1 AAA
    On white
    1.12:1 Fail

    Used · --kib-button-background-color-1, --kib-button-background-color-2

Colours

Brand colours and accents, most used first
  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    86 63 0 23
    On text
    2.50:1 Fail
    On white
    7.50:1 AAA

    Background, border, text · --kib-button-text-color, --kib-toggle-icon-color

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 79 62 26
    On text
    3.18:1 AA large
    On white
    5.90:1 AA

    Text, border, background · --kib-toggle-icon-color, --kib-button-text-color

  • Deep Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 60 22 60
    On text
    1.78:1 Fail
    On white
    10.51:1 AAA

    Text, graphic, border · .kib-unit--select:not(.kib-unit--read-only) .kib-field__action:has(.kib-unit__se, .kib-chip-action--default

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 87 28
    On text
    2.72:1 Fail
    On white
    6.88:1 AA

    Text, background, border · --_kib-field-control-border-color, --_kib-field-control-has-content-border-color

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 54 0 66
    On text
    1.29:1 Fail
    On white
    14.57:1 AAA

    Text, background · :root h1, .related_articles_related_article_heading__xD7mA

  • Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    16 10 0 0
    On text
    14.73:1 AAA
    On white
    1.27:1 Fail

    Background · --kib-button-background-color-1, --kib-button-background-color-2

  • Misty Rose

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 12 10 2
    On text
    14.52:1 AAA
    On white
    1.29:1 Fail

    Background · --kib-toggle-background-color-1, --kib-toggle-background-color-2

  • Light Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 61 14 53
    On text
    2.16:1 Fail
    On white
    8.68:1 AAA

    Background, text, border · .navigation_mobile_navigation__QhgB4 .navigation_mobile_hamburger__kmYAo button, .header_header__fXpV9

  • Medium Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 60 14 24
    On text
    4.38:1 AA large
    On white
    4.28:1 AA large

    Background, border, text · .kib-range__native::-webkit-slider-runnable-track, .kib-range__native::-moz-range-progress

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 77 0 56
    On text
    1.23:1 Fail
    On white
    15.20:1 AAA

    Used · --kib-button-text-color, --kib-button-halo-border-color

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 100 10
    On text
    4.10:1 AA large
    On white
    4.57:1 AA

    Used · --kib-button-background-color-1, --kib-button-background-color-4

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    97 74 0 65
    On text
    1.13:1 Fail
    On white
    16.53:1 AAA

    Text · --kib-button-background, .kib-alert

Gradients

  • radial-gradient(farthest-side at 50% 0,hsla(0,0%,0%,0.25),transparent)

  • radial-gradient(farthest-side at 50% 100%,hsla(0,0%,0%,0.25),transparent)

  • linear-gradient(hsl(0 0% 100%) 30%,hsla(0,0%,100%,0)),linear-gradient(hsla(0,0%,100%,0),hsl(0 0% 100%) 70%),radial-gradient(farthest-side at 50% 0,rgba(0,0,0,.2),transparent),radial-gradient(farthest-side at 50% 100%,rgba(0,0,0,.2),transparent)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Gordita

Aa 100 Aa 900

Gordita

Served from static.chewy.com · weights 100, 200, 400, 500, 700, 800, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 500

Canela Deck

Served from static.chewy.com · weights 500 · headings · shown in a stand-in if you don’t have it

Aa 500

Canela Text

Served from static.chewy.com · weights 500 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 25.6 px
Heading 1 5.2rem · 133 px / 1.538 weight 500 · Canela Deck

PetMD

Heading 2 4rem · 102 px / 1.429 weight 500 · Canela Deck

The Best Pet Health & Care Advice from Real Vet…

Heading 3 3.2rem · 82 px / 1.29 weight 500 · Canela Deck

The Best Pet Health & Care Advice from Real Vet…

Body 1.6rem · 41 px

PetMD is your go-to source for reliable pet health and pet care information. With vet-written and vet-reviewed articles, PetMD provides the…

Paragraph 1.4rem · 36 px / 1.385 weight 500 · Gordita

PetMD is your go-to source for reliable pet health and pet care information. With vet-written and vet-reviewed articles, PetMD provides the…

Small 1.4rem · 36 px

PetMD is your go-to source for reliable pet health and pet care information. With vet-written and vet-reviewed articles, PetMD provides the…

Button 1.6rem · 41 px / 1.333 weight 500 · Gordita

Get started

Link 1.4rem · 36 px / 1.385 weight 700 · Gordita

Read more about PetMD

Sizes in use

Most common across the site
  • 82pxline 1.29 · 5 rules
  • 72pxline 1.333 · 6 rules
  • 61pxline 1.391 · 4 rules
  • 51pxline 1.263 · 11 rules
  • 41pxline 1.333 · 72 rules
  • 36pxline 1.385 · 67 rules
  • 28pxline 1.364 · 40 rules
  • 26pxline 1.4 · 6 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.navigation_mobile_navigation__QhgB4 .navigation_mobile_hamburger__kmYAo button · #792F68

Link

Read our latest news today.

a · #B33D97

Corner radius

  • 0.4rem · 80×
  • 5.6rem · 78×
  • 0.6rem · 72×
  • 50% · 27×
  • .8rem · 19×
  • 0.8rem · 14×

Shadows

  • 0 0 0 .2rem hsl(0 0% 100%),0 0 0 .3rem hsl(314 48% 53%)
  • 0 0 0 .1rem Highlight
  • 0 .1rem .1rem rgba(0,0,0,.14),0 .2rem .1rem -.1rem rgba(0,0,0,.12),0 .1rem .3rem rga(0,0,0,.2)
  • 0px 0px 0.2rem 0px hsla(0,0%,0%,0.08),0px 0.8rem 1.2rem 0px hsla(0,0%,0%,0.12)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

360
361
647
648
1024
1025
1439
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

2304 px
1760 px
1036 px
960 px
432 px
400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 56 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 193 characters. Search results usually show about 160.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does PetMD use?
PetMD’s website uses three typefaces: Gordita (headings and body text), served from static.chewy.com; Canela Deck, served from static.chewy.com; Canela Text, served from static.chewy.com.
What are PetMD’s brand colours?
The main colours on petmd.com are Slate Blue (#1C49C4), Crimson (#BD2848), Deep Purple (#662950), Fire Brick (#B80018), Light Midnight Blue (#002857) and Lavender (#D6E5FF).
What colour is PetMD’s text and background?
Body text is #121212 on a #FFFFFF background.
Where is PetMD’s logo from?
The logo shown in this guide was found on petmd.com’s homepage. For official logo files and usage rules, check PetMD’s own brand or press page.
Is this PetMD’s official style guide?
No. SiteStyleGuide made it from petmd.com’s public web pages on 31 October 2026, and isn’t affiliated with PetMD. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

petmd-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* petmd.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/petmd.com) */
:root {
  /* Colours */
  --text: #121212;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-dark-grey: #4D4D4D;
  --colour-near-black: #121212;
  --colour-cool-off-white: #EBF2FF;
  --colour-slate-blue: #1C49C4;
  --colour-crimson: #BD2848;
  --colour-deep-purple: #662950;
  --colour-fire-brick: #B80018;
  --colour-light-midnight-blue: #002857;
  --colour-lavender: #D6E5FF;
  --colour-misty-rose: #FADBE0;
  --colour-light-purple: #792F68;
  --colour-medium-orchid: #C14EA6;
  --colour-midnight-blue: #001A70;
  --colour-red: #E62200;
  --colour-deep-midnight-blue: #031759;
  --gradient-1: radial-gradient(farthest-side at 50% 0,hsla(0,0%,0%,0.25),transparent);
  --gradient-2: radial-gradient(farthest-side at 50% 100%,hsla(0,0%,0%,0.25),transparent);
  --gradient-3: linear-gradient(hsl(0 0% 100%) 30%,hsla(0,0%,100%,0)),linear-gradient(hsla(0,0%,100%,0),hsl(0 0% 100%) 70%),radial-gradient(farthest-side at 50% 0,rgba(0,0,0,.2),transparent),radial-gradient(farthest-side at 50% 100%,rgba(0,0,0,.2),transparent);

  /* Typefaces */
  --font-headings: 'Gordita';
  --font-buttons: 'Gordita';

  /* Type scale */
  --text-h1: 5.2rem;
  --leading-h1: 1.538;
  --text-h2: 4rem;
  --leading-h2: 1.429;
  --text-h3: 3.2rem;
  --leading-h3: 1.29;
  --text-body: 1.6rem;
  --text-p: 1.4rem;
  --leading-p: 1.385;
  --text-small: 1.4rem;
  --text-button: 1.6rem;
  --leading-button: 1.333;
  --text-a: 1.4rem;
  --leading-a: 1.385;

  /* Shape */
  --radius-1: 0.4rem;
  --radius-2: 5.6rem;
  --radius-3: 0.6rem;
  --radius-4: 50%;
  --radius-5: .8rem;
  --radius-6: 0.8rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 360px;
  --breakpoint-2: 361px;
  --breakpoint-3: 647px;
  --breakpoint-4: 648px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1025px;
  --breakpoint-7: 1439px;
  --breakpoint-8: 1440px;
  --max-width-1: 2304px;
  --max-width-2: 1760px;
  --max-width-3: 1036px;
  --max-width-4: 960px;
  --max-width-5: 432px;
  --max-width-6: 400px;
}

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Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run petmd.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/petmd.com" title="PetMD style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Websites whose lead colour is closest to PetMD’s

Captured from petmd.com on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by PetMD; this guide describes the public website for reference.