What font does Pentagram use?

Pentagram’s website uses one typeface: Plain (headings and body text), self-hosted.

What are Pentagram’s brand colours?

The main colours on pentagram.com are Crimson (#E61428), Red (#FF0000), Steel Blue (#007AFF), White (#FFFFFF), Near Black (#1A1A1A) and Grey (#767676).

What colour is Pentagram’s text and background?

Body text is #1A1A1A on a #FFFFFF background.

Where is Pentagram’s logo from?

The logo shown in this guide was found on pentagram.com’s homepage. For official logo files and usage rules, check Pentagram’s own brand or press page.

Is this Pentagram’s official style guide?

No. SiteStyleGuide made it from pentagram.com’s public web pages on 27 October 2026, and isn’t affiliated with Pentagram. Members can refresh a guide after 90 days to pick up changes.

Pentagram Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Pentagram — The world’s largest independent design consultancy; ▲ 62 / 60 characters
Meta description: Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in their individual fields.; ● 159 / 160 characters
Site name: Pentagram
og:title: Pentagram — The world’s largest independent design consultancy
og:description: Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in their individual fields.
Language: en-US
Theme colour: #000000

In search results

Pentagramhttps://www.pentagram.com/

Pentagram — The world’s largest independent design consultancy

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in their individual fields.

When shared

pentagram.com

Pentagram — The world’s largest independent design consultancy

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, ea…

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Logo & favicons

Found as: SVG in the header. SVG, 103 × 20.

Logo

On white

On black

On Crimson

Favicons

6 found

512 px · PNG manifest
192 px · PNG manifest
180 px · PNG apple-touch-icon
96 px · PNG icon
48 px · SVG icon
48 px · ICO shortcut icon

Pentagram — The world’s largest independent design consultancy

Light browser tab

Pentagram — The world’s largest independent design consultancy

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1A1A1A) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 35.4%
Near Black 25.4%
Grey 18.6%
Black 13.1%
Crimson 6.5%
Red 0.6%
Steel Blue 0.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.40:1 AAA

On white
—

Background, text, border · html, .workFeatureItem__title
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 90

On text
—

On white
17.40:1 AAA

Text, background, graphic · html:not(.page-work):not(.page-about):not(.page-news):not(.page-contact):not(.pa, body
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 54

On text
3.83:1 AA large

On white
4.54:1 AA

Text, background, border · html:not(.page-work):not(.page-about):not(.page-news):not(.page-contact):not(.pa, .page-search.page-partners .header__btn .btnClose
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.21:1 Fail

On white
21.00:1 AAA

Background, border, theme · .page-dark .footer, theme-color meta tag

Colours

Brand colours and accents, most used first

Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 91 83 10

On text
3.73:1 AA large

On white
4.67:1 AA

Text, background, graphic · .portfolioLogin__subtitle.error, .typo--link:hover
Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
4.35:1 AA large

On white
4.00:1 AA large

Background, border · .bg-\[red\], .outline-\[red\]
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
4.33:1 AA large

On white
4.02:1 AA large

Border · --swiper-theme-color, .swiper-lazy-preloader

Gradients

linear-gradient(to bottom,#fff 75%,#fff 75%)
linear-gradient(to bottom,#1a1a1a80 75%,#1a1a1a80 75%)
linear-gradient(to bottom,#1a1a1a 75%,#1a1a1a 75%)

Dark mode

When the device is set to dark

White

#FFFFFF
Dark Grey

#666666
Grey

#999999

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Plain

Aa 350 Aa 400

Plain

Self-hosted · weights 350, 375, 400 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 500

Helvetica Neue

System font, or not loaded on this page · weights 500 · body · shown in a stand-in if you don’t have it

Aa 400

NeueHaas

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 17px / 25px Plain

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in thei…

Paragraph 100%

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in thei…

Small 100%

Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 24 partners, each of whom are leaders in thei…

Button 100% none

Get started

Sizes in use

Most common across the site

32pxline 1.2 · 2 rules
24pxline 1.2 · 3 rules
19pxline 24px · 6 rules
18pxline 24px · 2 rules
17pxline 25px · 4 rules
16pxline 1.25 · 10 rules
14pxline 1.25rem · 2 rules
13pxline 1.25 · 5 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

20px · 5×
9999px · 5×
.25rem · 4×
8px · 3×
50% · 3×
1.5rem · 2×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

599

600

799

800

1039

1040

1599

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1728 px

1280 px

900 px

700 px

577 px

422 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 62 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Pentagram use?: Pentagram’s website uses one typeface: Plain (headings and body text), self-hosted.
What are Pentagram’s brand colours?: The main colours on pentagram.com are Crimson (#E61428), Red (#FF0000), Steel Blue (#007AFF), White (#FFFFFF), Near Black (#1A1A1A) and Grey (#767676).
What colour is Pentagram’s text and background?: Body text is #1A1A1A on a #FFFFFF background.
Where is Pentagram’s logo from?: The logo shown in this guide was found on pentagram.com’s homepage. For official logo files and usage rules, check Pentagram’s own brand or press page.
Is this Pentagram’s official style guide?: No. SiteStyleGuide made it from pentagram.com’s public web pages on 27 October 2026, and isn’t affiliated with Pentagram. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

pentagram-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* pentagram.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/pentagram.com) */
:root {
  /* Colours */
  --text: #1A1A1A;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1A1A1A;
  --colour-grey: #767676;
  --colour-black: #000000;
  --colour-crimson: #E61428;
  --colour-red: #FF0000;
  --colour-steel-blue: #007AFF;
  --gradient-1: linear-gradient(to bottom,#fff 75%,#fff 75%);
  --gradient-2: linear-gradient(to bottom,#1a1a1a80 75%,#1a1a1a80 75%);
  --gradient-3: linear-gradient(to bottom,#1a1a1a 75%,#1a1a1a 75%);

  /* Typefaces */
  --font-headings: 'Plain', 'Arial', sans-serif;
  --font-buttons: 'Plain', 'Arial', sans-serif;
  --font-body: 'Plain', 'Arial', sans-serif;
  --font-other: 'NeueHaas', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-body: 17px;
  --leading-body: 25px;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: 100%;

  /* Shape */
  --radius-1: 20px;
  --radius-2: 9999px;
  --radius-3: .25rem;
  --radius-4: 8px;
  --radius-5: 50%;
  --radius-6: 1.5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 599px;
  --breakpoint-2: 600px;
  --breakpoint-3: 799px;
  --breakpoint-4: 800px;
  --breakpoint-5: 1039px;
  --breakpoint-6: 1040px;
  --breakpoint-7: 1599px;
  --breakpoint-8: 1600px;
  --max-width-1: 1728px;
  --max-width-2: 1280px;
  --max-width-3: 900px;
  --max-width-4: 700px;
  --max-width-5: 577px;
  --max-width-6: 422px;
}

{
    "site": "pentagram.com",
    "source": "https://sitestyleguide.com/pentagram.com",
    "text": "#1A1A1A",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1A1A1A",
            "rgb": [
                26,
                26,
                26
            ]
        },
        {
            "name": "Grey",
            "hex": "#767676",
            "rgb": [
                118,
                118,
                118
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Crimson",
            "hex": "#E61428",
            "rgb": [
                230,
                20,
                40
            ]
        },
        {
            "name": "Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007AFF",
            "rgb": [
                0,
                122,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "Plain",
            "stack": "Plain, Arial, Sans-Serif",
            "weights": [
                350,
                375,
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Helvetica Neue",
            "stack": "Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [
                500
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "NeueHaas",
            "stack": "NeueHaas, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Share

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Run pentagram.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/pentagram.com" title="Pentagram style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Pentagramstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Grey

Black

Colours

Crimson

Red

Steel Blue

Gradients

Dark mode

Plain

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

PagerDuty

The Independent

Verizon

The Hollywood Reporter

NME

Pentagramstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Grey

Black

Colours

Crimson

Red

Steel Blue

Gradients

Dark mode

Plain

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run pentagram.com?

Also set in Plain

PagerDuty

Similar colours

The Independent

Verizon

The Hollywood Reporter

NME

Title &
description