SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from rightmove.co.uk’s public web pages. Not affiliated with or endorsed by Rightmove. The real site is rightmove.co.uk ↗

Rightmove logo

Unofficial style guide

Rightmovestyle guide

Rightmove’s website (rightmove.co.uk) uses Effra for its headings and body text. Its palette is led by Deep Midnight Blue (#000433), Red (#DE0000) and Light Coral (#F08C8C), with #53535F text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Effra, Effra-Medium
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.rightmove.co.uk/ Screenshot
Screenshot of the rightmove.co.uk homepage on a desktop screen
Screenshot of rightmove.co.uk on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Rightmove - UK's number one property website for properties for sale and to rent
▲ 80 / 60 characters
Meta description
UK's number one property website for properties for sale and to rent
● 68 / 160 characters
Language
en-GB

In search results

Rightmovehttps://www.rightmove.co.uk/

Rightmove - UK's number one property website for properties f…

UK's number one property website for properties for sale and to rent

When shared

No og:image, so no picture

rightmove.co.uk

Rightmove - UK's number one property website for properties for sale and to rent

UK's number one property website for properties for sale and to rent

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#53535F) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 29.5%
  • Deep Midnight Blue 27.5%
  • Red 6.1%
  • Light Coral 4.6%
  • Deep Turquoise 4.6%
  • Dark Slate Blue 4.5%
  • Dim Grey 4.3%
  • Cool Light Grey 3.4%
  • Deep Off White 3.3%
  • Blue 2.3%
  • Deep Steel Blue 2.2%
  • Midnight Blue 1.7%
  • Light Turquoise 1.6%
  • Light Midnight Blue 1.5%
  • Light Steel Blue 1.5%
  • Light Off White 1.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    7.58:1 AAA
    On white
    —

    Text, background, graphic · --c, body

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 2 0 21
    On text
    4.35:1 AA large
    On white
    1.74:1 Fail

    Text, background, border · .rmds_dark-theme.rmds_heading__secondary, .rmds_dark-theme.rmds_select--placeholder select:has(option[value=""]:checked)

  • Deep Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    1 1 0 13
    On text
    5.47:1 AA
    On white
    1.39:1 Fail

    Background, border, text · ._title_z27xd_59, .rmds_dark-theme.rmds_notification.rmds_notification--neutral.rmds_notification-

  • Light Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 6
    On text
    6.54:1 AA
    On white
    1.16:1 Fail

    Background, border · .rmds_light-theme.rmds_notification.rmds_notification--neutral.rmds_notification, .rmds_light-theme.rmds_checkbox--container

Colours

Brand colours and accents, most used first
  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 92 0 80
    On text
    2.60:1 Fail
    On white
    19.72:1 AAA

    Text, background, graphic · --c, .rmds_light-theme.rmds_button--supporting--outlined

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 13
    On text
    1.48:1 Fail
    On white
    5.11:1 AA

    Text, background, border · --c, .rmds_light-theme.rmds_button--destructive--outlined

  • Light Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 42 42 6
    On text
    3.19:1 AA large
    On white
    2.38:1 Fail

    Text, border, background · --c, .rmds_dark-theme.rmds_button--destructive--outlined

  • Deep Turquoise

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 0 14 13
    On text
    4.44:1 AA large
    On white
    1.71:1 Fail

    Background, text, border · .title, .ta_homepageTitle strong

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    27 24 0 58
    On text
    1.02:1 Fail
    On white
    7.74:1 AAA

    Text, background, border · .rmds_light-theme.rmds_heading__secondary, .rmds_light-theme .rmds_tag__style--filled.rmds_tag--blueberry.rmds_tag__hierarc

  • Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    15 14 0 50
    On text
    1.49:1 Fail
    On white
    5.08:1 AA

    Text, graphic, border · .dsrm_button.dsrm_core.dsrm_primary:disabled, .dsrm_button.dsrm_core.dsrm_button--light.dsrm_secondary:disabled

  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    94 75 0 8
    On text
    1.02:1 Fail
    On white
    7.41:1 AAA

    Background, text, border · .rmds_light-theme.rmds_notification.rmds_notification--info.rmds_notification--i, .ta_type-ahead-variant-ai .ta_propertyForSaleControls__cta

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    37 25 0 3
    On text
    3.85:1 AA large
    On white
    1.97:1 Fail

    Background, text, border · .ta_propertySubpageTitles__betaTag, .rmds_dark-theme.rmds_button--supporting--filled

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    65 65 0 83
    On text
    2.47:1 Fail
    On white
    18.69:1 AAA

    Background · .rmds_dark-theme.rmds_select select option, .dsrm_button.dsrm_core.dsrm_button--dark.dsrm_secondary

  • Light Turquoise

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    45 0 7 11
    On text
    5.02:1 AA
    On white
    1.51:1 Fail

    Text, background, border · --c, .rmds_dark-theme.rmds_button--core--text svg

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 68 0 56
    On text
    1.86:1 Fail
    On white
    14.11:1 AAA

    Background, text · .ta_type-ahead-variant-ai .ta_propertySubpageTitles__controller:before, .rmds_dark-theme.rmds_notification.rmds_notification--info.rmds_notification--in

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    21 15 0 2
    On text
    5.18:1 AA
    On white
    1.46:1 Fail

    Background · .rmds_dark-theme.rmds_button--supporting--filled:active, .ta_type-ahead-variant-ai .ta_propertySubpageTitles__controller

Gradients

  • linear-gradient(104deg,#f6f8ffcc .56%,#c1d5ffcc 103.53%)

  • conic-gradient(#0000, )

  • linear-gradient(104deg, 0.56%, 103.53%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Effra

Aa 400 Aa 500

Effra

Self-hosted · weights 400, 500 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 500

Effra-Medium

System font, or not loaded on this page · weights 500 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 32px / 40px weight 500

Rightmove

Heading 2 1.5rem · 24 px / 2rem weight 500 · none · Effra

Rightmove - UK's number one property website fo…

Heading 3 1.25rem · 20 px / 1.75rem weight 500

Rightmove - UK's number one property website fo…

Body 16px weight 400 · Effra

UK's number one property website for properties for sale and to rent

Paragraph 1rem · 16 px / 1.5rem weight 400

UK's number one property website for properties for sale and to rent

Button 16px weight 400 · Effra

Get started

Link 16px / 24px weight 500

Read more about Rightmove

Sizes in use

Most common across the site
  • 32pxline 2.5rem · 4 rules
  • 24pxline 32px · 7 rules
  • 20pxline 28px · 14 rules
  • 17pxline 20px · 1 rules
  • 16pxline 1.5rem · 59 rules
  • 14pxline 20px · 26 rules
  • 12px1 rules
  • 9px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

body · #FFFFFF

Link

Read our latest news today.

a · #11828D

Corner radius

  • .5rem · 16×
  • 8px · 16×
  • 1rem · 11×
  • 16px · 7×
  • 62.4375rem · 5×
  • 50% · 4×

Shadows

  • 0 4px 24px #00043326
  • 0 2px 10px #00043333
  • 0 2px 8px #26263740
  • 0 4px 24px #00000026

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768
1070
1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px
1180 px
750 px
530 px
448 px
310 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 80 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Rightmove use?
Rightmove’s website uses one typeface: Effra (headings and body text), self-hosted.
What are Rightmove’s brand colours?
The main colours on rightmove.co.uk are Deep Midnight Blue (#000433), Red (#DE0000), Light Coral (#F08C8C), Deep Turquoise (#2CDEBE), Dark Slate Blue (#4E516B) and Dim Grey (#6C6D7F).
What colour is Rightmove’s text and background?
Body text is #53535F on a #FFFFFF background.
Where is Rightmove’s logo from?
The logo shown in this guide was found on rightmove.co.uk’s homepage. For official logo files and usage rules, check Rightmove’s own brand or press page.
Is this Rightmove’s official style guide?
No. SiteStyleGuide made it from rightmove.co.uk’s public web pages on 27 October 2026, and isn’t affiliated with Rightmove. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

rightmove-co-uk-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* rightmove.co.uk design tokens, from SiteStyleGuide (https://sitestyleguide.com/rightmove.co.uk) */
:root {
  /* Colours */
  --text: #53535F;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-light-grey: #C3C4C9;
  --colour-deep-off-white: #DADBDD;
  --colour-light-off-white: #EEEEEF;
  --colour-deep-midnight-blue: #000433;
  --colour-red: #DE0000;
  --colour-light-coral: #F08C8C;
  --colour-deep-turquoise: #2CDEBE;
  --colour-dark-slate-blue: #4E516B;
  --colour-dim-grey: #6C6D7F;
  --colour-blue: #0F3BEA;
  --colour-deep-steel-blue: #9BB9F7;
  --colour-midnight-blue: #0F0F2B;
  --colour-light-turquoise: #7DE4D3;
  --colour-light-midnight-blue: #05246F;
  --colour-light-steel-blue: #C7D5FB;
  --gradient-1: linear-gradient(104deg,#f6f8ffcc .56%,#c1d5ffcc 103.53%);
  --gradient-2: conic-gradient(#0000, );
  --gradient-3: linear-gradient(104deg, 0.56%, 103.53%);

  /* Typefaces */
  --font-headings: 'Effra';
  --font-buttons: 'Effra';
  --font-body: 'Effra';

  /* Type scale */
  --text-h1: 32px;
  --leading-h1: 40px;
  --text-h2: 1.5rem;
  --leading-h2: 2rem;
  --text-h3: 1.25rem;
  --leading-h3: 1.75rem;
  --text-body: 16px;
  --text-p: 1rem;
  --leading-p: 1.5rem;
  --text-button: 16px;
  --text-a: 16px;
  --leading-a: 24px;

  /* Shape */
  --radius-1: .5rem;
  --radius-2: 8px;
  --radius-3: 1rem;
  --radius-4: 16px;
  --radius-5: 62.4375rem;
  --radius-6: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 1070px;
  --breakpoint-3: 1200px;
  --max-width-1: 1440px;
  --max-width-2: 1180px;
  --max-width-3: 750px;
  --max-width-4: 530px;
  --max-width-5: 448px;
  --max-width-6: 310px;
}

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Links open each service’s own share page. Nothing from them loads here.

Share

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Websites whose lead colour is closest to Rightmove’s

Captured from rightmove.co.uk on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Rightmove; this guide describes the public website for reference.