What font does SKIMS use?

SKIMS’s website uses two typefaces: Inter (headings and body text), google Fonts; T-Star, served from cdn.shopify.com.

What are SKIMS’s brand colours?

The main colours on skims.com are Sienna (#986B58), Slate Grey (#676986), Midnight Blue (#272D45), Crimson (#CD2D2D), Teal (#007963) and Steel Blue (#007AFF).

What colour is SKIMS’s text and background?

Body text is #2D2A26 on a #FFFFFF background.

Where is SKIMS’s logo from?

The logo shown in this guide was found on skims.com’s homepage. For official logo files and usage rules, check SKIMS’s own brand or press page.

Is this SKIMS’s official style guide?

No. SiteStyleGuide made it from skims.com’s public web pages on 27 October 2026, and isn’t affiliated with SKIMS. Members can refresh a guide after 90 days to pick up changes.

SKIMS Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: SKIMS | Solutions For Every Body; ● 32 / 60 characters
Meta description: SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.; ● 104 / 160 characters
Site name: SKIMS
og:title: SKIMS | Solutions For Every Body
og:description: SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
Language: en

In search results

SKIMShttps://skims.com/en-au

SKIMS | Solutions For Every Body

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

When shared

No og:image, so no picture

skims.com

SKIMS | Solutions For Every Body

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

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Logo & favicons

Found as: schema.org logo. SVG, 401 × 91.

Logo

On white

On black

On Sienna

Favicons

1 found

16 px · ICO icon

SKIMS | Solutions For Every Body

Light browser tab

SKIMS | Solutions For Every Body

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#2D2A26) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 36.4%
Warm Charcoal 23.4%
Grey 8%
Sienna 8%
Warm Off White 6.3%
Slate Grey 4.6%
Midnight Blue 2.5%
Crimson 2.4%
Teal 2.2%
Steel Blue 1.9%
Brown 1.7%
Dark Slate Blue 1.1%
Peach Puff 0.8%
Tan 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
14.28:1 AAA

On white
—

Background, text, border · .hero-slider-wrapper:not(.has-autoplay) .swiper-pagination-bullet-active, inline style on <section>
Warm Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 7 16 82

On text
—

On white
14.28:1 AAA

Background, text, border · #onetrust-consent-sdk #onetrust-button-group #onetrust-accept-btn-handler, --color-onyx
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 3 5 53

On text
3.12:1 AA large

On white
4.58:1 AA

Text, background, border · .bg-subdued, .bg-tertiary
Warm Off White

HEX

RGB

HSL

OKLCH

CMYK
0 1 4 9

On text
11.36:1 AAA

On white
1.26:1 Fail

Background, border, graphic · .bg-darkGray, .bg-gray-darker

Colours

Brand colours and accents, most used first

Sienna

HEX

RGB

HSL

OKLCH

CMYK
0 30 42 40

On text
3.11:1 AA large

On white
4.59:1 AA

Text, border, background · --color-sienna, .bg-secondary
Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
23 22 0 47

On text
2.68:1 Fail

On white
5.33:1 AA

Background, text, border · .okeReviews[data-oke-container] .oke-button.oke-is-active, .okeReviews[data-oke-container] .oke-reviewsKeywords-list-category.oke-is-active
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
43 35 0 73

On text
1.05:1 Fail

On white
13.57:1 AAA

Text · .okeReviews[data-oke-container] .oke-button, .okeReviews[data-oke-container] .oke-modal
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 78 78 20

On text
2.73:1 Fail

On white
5.24:1 AA

Background, text, border · .bg-error, .bg-red-500
Teal

HEX

RGB

HSL

OKLCH

CMYK
100 0 18 53

On text
2.66:1 Fail

On white
5.36:1 AA

Background, text · .bg-green-500, .bg-success
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
3.55:1 AA large

On white
4.02:1 AA large

Background, text, border · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill
Brown

HEX

RGB

HSL

OKLCH

CMYK
0 79 66 29

On text
2.27:1 Fail

On white
6.30:1 AA

Text, background · .bg-sale, .text-red-600
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
45 22 0 69

On text
1.30:1 Fail

On white
10.98:1 AAA

Text · .okeReviews[data-oke-container] .oke-reviewsKeywords-list-category, --oke-avatar-placeholderTextColor
Peach Puff

HEX

RGB

HSL

OKLCH

CMYK
0 10 21 10

On text
9.34:1 AAA

On white
1.53:1 Fail

Background · .bg-sand, --color-sand
Tan

HEX

RGB

HSL

OKLCH

CMYK
0 15 29 29

On text
5.39:1 AA

On white
2.65:1 Fail

Text · .text-clay, --color-clay

Gradients

linear-gradient(initial)
linear-gradient(to left,#00000080,#0000)
linear-gradient(to right,#00000080,#0000)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Inter

Aa 100 Aa 900

Inter

Google Fonts · weights 100, 200, 300, 400, 500, 600, 700, 800, 900 · headings, body, buttons

Aa 300 Aa 900

T-Star

Served from cdn.shopify.com · weights 300, 400, 500, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body — Inter

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

Paragraph .75rem · 12 px / 1.8 weight 400 · Inter

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

Small 80%

SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

Button 1em · 16 px

Get started

Link .75rem · 12 px / 1rem weight 400 · uppercase · Inter

Sizes in use

Most common across the site

48pxline 3.5rem · 2 rules
30pxline 2.25rem · 4 rules
24pxline initial · 6 rules
20pxline 1.5rem · 5 rules
16pxline 1.5rem · 15 rules
14pxline 1.25rem · 9 rules
12pxline 1rem · 37 rules
10pxline .75rem · 4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

3.40282e38px · 4×
.25rem · 3×
50% · 2×
4px · 2×
inherit · 1×
1rem · 1×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000,0 0 #0000
0 0 #0000
0 0 0 2px #f4f4f6

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

375

428

767

768

1024

1280

1440

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1200 px

967 px

959 px

720 px

428 px

375 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 32 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does SKIMS use?: SKIMS’s website uses two typefaces: Inter (headings and body text), google Fonts; T-Star, served from cdn.shopify.com.
What are SKIMS’s brand colours?: The main colours on skims.com are Sienna (#986B58), Slate Grey (#676986), Midnight Blue (#272D45), Crimson (#CD2D2D), Teal (#007963) and Steel Blue (#007AFF).
What colour is SKIMS’s text and background?: Body text is #2D2A26 on a #FFFFFF background.
Where is SKIMS’s logo from?: The logo shown in this guide was found on skims.com’s homepage. For official logo files and usage rules, check SKIMS’s own brand or press page.
Is this SKIMS’s official style guide?: No. SiteStyleGuide made it from skims.com’s public web pages on 27 October 2026, and isn’t affiliated with SKIMS. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

skims-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* skims.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/skims.com) */
:root {
  /* Colours */
  --text: #2D2A26;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-warm-charcoal: #2D2A26;
  --colour-grey: #787572;
  --colour-warm-off-white: #E8E5DF;
  --colour-sienna: #986B58;
  --colour-slate-grey: #676986;
  --colour-midnight-blue: #272D45;
  --colour-crimson: #CD2D2D;
  --colour-teal: #007963;
  --colour-steel-blue: #007AFF;
  --colour-brown: #B6263D;
  --colour-dark-slate-blue: #2C3E50;
  --colour-peach-puff: #E5CDB5;
  --colour-tan: #B69A81;
  --gradient-1: linear-gradient(initial);
  --gradient-2: linear-gradient(to left,#00000080,#0000);
  --gradient-3: linear-gradient(to right,#00000080,#0000);

  /* Typefaces */
  --font-headings: 'Inter', sans-serif;
  --font-body: 'Inter', sans-serif;
  --font-buttons: 'Inter', sans-serif;

  /* Type scale */
  --text-p: .75rem;
  --leading-p: 1.8;
  --text-small: 80%;
  --text-button: 1em;
  --text-a: .75rem;
  --leading-a: 1rem;

  /* Shape */
  --radius-1: 3.40282e38px;
  --radius-2: .25rem;
  --radius-3: 50%;
  --radius-4: 4px;
  --radius-5: inherit;
  --radius-6: 1rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 375px;
  --breakpoint-2: 428px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1440px;
  --breakpoint-8: 1600px;
  --max-width-1: 1200px;
  --max-width-2: 967px;
  --max-width-3: 959px;
  --max-width-4: 720px;
  --max-width-5: 428px;
  --max-width-6: 375px;
}

{
    "site": "skims.com",
    "source": "https://sitestyleguide.com/skims.com",
    "text": "#2D2A26",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Warm Charcoal",
            "hex": "#2D2A26",
            "rgb": [
                45,
                42,
                38
            ]
        },
        {
            "name": "Grey",
            "hex": "#787572",
            "rgb": [
                120,
                117,
                114
            ]
        },
        {
            "name": "Warm Off White",
            "hex": "#E8E5DF",
            "rgb": [
                232,
                229,
                223
            ]
        },
        {
            "name": "Sienna",
            "hex": "#986B58",
            "rgb": [
                152,
                107,
                88
            ]
        },
        {
            "name": "Slate Grey",
            "hex": "#676986",
            "rgb": [
                103,
                105,
                134
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#272D45",
            "rgb": [
                39,
                45,
                69
            ]
        },
        {
            "name": "Crimson",
            "hex": "#CD2D2D",
            "rgb": [
                205,
                45,
                45
            ]
        },
        {
            "name": "Teal",
            "hex": "#007963",
            "rgb": [
                0,
                121,
                99
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007AFF",
            "rgb": [
                0,
                122,
                255
            ]
        },
        {
            "name": "Brown",
            "hex": "#B6263D",
            "rgb": [
                182,
                38,
                61
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#2C3E50",
            "rgb": [
                44,
                62,
                80
            ]
        },
        {
            "name": "Peach Puff",
            "hex": "#E5CDB5",
            "rgb": [
                229,
                205,
                181
            ]
        },
        {
            "name": "Tan",
            "hex": "#B69A81",
            "rgb": [
                182,
                154,
                129
            ]
        }
    ],
    "fonts": [
        {
            "name": "Inter",
            "stack": "\"Inter\", sans-serif",
            "weights": [
                100,
                200,
                300,
                400,
                500,
                600,
                700,
                800,
                900
            ],
            "source": "Google Fonts"
        },
        {
            "name": "T-Star",
            "stack": "\"T-Star\", sans-serif",
            "weights": [
                300,
                400,
                500,
                700,
                900
            ],
            "source": "Served from cdn.shopify.com"
        }
    ]
}

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SKIMSstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Warm Charcoal

Grey

Warm Off White

Colours

Sienna

Slate Grey

Midnight Blue

Crimson

Teal

Steel Blue

Brown

Dark Slate Blue

Peach Puff

Tan

Gradients

Inter

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

ITFixio

IGN

Deezer

AI-Native Cloud

Lutărie

Maison Les Grands Chênes

Amazon.in

Zia Tile

SKIMSstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Warm Charcoal

Grey

Warm Off White

Colours

Sienna

Slate Grey

Midnight Blue

Crimson

Teal

Steel Blue

Brown

Dark Slate Blue

Peach Puff

Tan

Gradients

Inter

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run skims.com?

Also set in Inter

ITFixio

IGN

Deezer

AI-Native Cloud

Similar colours

Lutărie

Maison Les Grands Chênes

Amazon.in

Zia Tile

Title &
description