What font does Specialized.com use?

Specialized.com’s website uses one typeface: DINPro (headings and body text), self-hosted.

What are Specialized.com’s brand colours?

The main colours on specialized.com are Midnight Blue (#00112C), Brown (#9B2219), Slate Grey (#5C687C), Crimson (#E22D2D), Steel Blue (#007AFF) and Medium Sea Green (#0EAB53).

What colour is Specialized.com’s text and background?

Body text is #2C2C2C on a #FFFFFF background.

Where is Specialized.com’s logo from?

The logo shown in this guide was found on specialized.com’s homepage. For official logo files and usage rules, check Specialized.com’s own brand or press page.

Is this Specialized.com’s official style guide?

No. SiteStyleGuide made it from specialized.com’s public web pages on 26 October 2026, and isn’t affiliated with Specialized.com. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from specialized.com’s public web pages. Not affiliated with or endorsed by Specialized.com. The real site is specialized.com ↗

Unofficial style guide

Specialized.comstyle guide

Specialized.com’s website (specialized.com) uses DINPro for its headings and body text. Its palette is led by Midnight Blue (#00112C), Brown (#9B2219) and Slate Grey (#5C687C), with #2C2C2C text on #FFFFFF. Captured from the live site on 26 October 2026.

Website: specialized.com
Typefaces: DINPro, Helvetica
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 26 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the specialized.com homepage on a desktop screen — Screenshot of specialized.com on a 1440 px desktop screen, 26 Oct 2026.

Screenshot of the specialized.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Made for riders, by riders. | Specialized.com; ● 45 / 60 characters
Meta description: From seasoned pros and weekend warriors to kids and commuters, if you ride, we’re here for you. We believe that bikes have the power to change lives, and this simple truth drives us to be and do better.; ▲ 202 / 160 characters
Site name: Specialized.com
og:title: Made for riders, by riders. | Specialized.com
og:description: From seasoned pros and weekend warriors to kids and commuters, if you ride, we’re here for you. We believe that bikes have the power to change lives, and this simple truth drives us to be and do better.
Language: en

In search results

Specialized.comhttps://www.specialized.com/au/en

Made for riders, by riders. | Specialized.com

From seasoned pros and weekend warriors to kids and commuters, if you ride, we’re here for you. We believe that bikes have the power to change lives, and this si…

When shared

specialized.com

Made for riders, by riders. | Specialized.com

From seasoned pros and weekend warriors to kids and commuters, if you ride, we’re here for you. We believe th…

Logo & favicons

Found as: schema.org logo. SVG, 792 × 792.

Logo

On white

On black

On Midnight Blue

Favicons

1 found

192 px · ICO icon

Made for riders, by riders. | Specialized.com

Light browser tab

Made for riders, by riders. | Specialized.com

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#2C2C2C) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 43.3%
Charcoal 26.7%
Midnight Blue 7.6%
Black 7.2%
Grey 5.7%
Brown 3.7%
Slate Grey 2.6%
Crimson 0.6%
Steel Blue 0.6%
Medium Sea Green 0.4%
Fire Brick 0.4%
Deep Red 0.2%
Navajo White 0.2%
Chocolate 0.2%
Dark Slate Blue 0.2%
Light Red 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
13.97:1 AAA

On white
—

Background, text, border · body, .xyUmna_currentFilterArrowWrapper>div:after
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 83

On text
—

On white
13.97:1 AAA

Text, background, border · .Iiuosa_bodyCopyWrapper :not(a,button), .xtB95q_cardTitle
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.50:1 Fail

On white
21.00:1 AAA

Background, text, border · inline style on <div>, .VY8MaW_title
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 40

On text
4.84:1 AA

On white
2.88:1 Fail

Background, border, text · .it9KQq_emptyBox:before, .G2sZma_plainListTitle

Colours

Brand colours and accents, most used first

Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 61 0 83

On text
1.35:1 Fail

On white
18.81:1 AAA

Text, background, border · .adyen-checkout__fieldset__title, .adyen-checkout-ctp__otp-subtitle--highlighted
Brown

HEX

RGB

HSL

OKLCH

CMYK
0 78 84 39

On text
1.75:1 Fail

On white
7.96:1 AAA

Text, border, background · .zdCrdq_base.zdCrdq_error, .PvlYFq_toggleButtonError
Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
26 16 0 51

On text
2.48:1 Fail

On white
5.64:1 AA

Text, background · .adyen-checkout__qr-loader__subtitle, .adyen-checkout__giftcard-result__balance__item .adyen-checkout__giftcard-result
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 80 80 11

On text
3.09:1 AA large

On white
4.52:1 AA

Background, border, text · .adyen-checkout__payment-method__disable-confirmation, .adyen-checkout__payment-method__disable-confirmation__buttons .adyen-checkout__
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
3.48:1 AA large

On white
4.02:1 AA large

Text, background, border · --swiper-theme-color, ._j8jxW_retulBlurbLink
Medium Sea Green

HEX

RGB

HSL

OKLCH

CMYK
92 0 51 33

On text
4.63:1 AA

On white
3.01:1 AA large

Background, text · .EgzWAW_dash.EgzWAW_strong, .NJVEtG_success
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 80 80 22

On text
2.49:1 Fail

On white
5.60:1 AA

Text, background · .adyen-checkout__label__text--error, .adyen-checkout-contextual-text--error
Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 81 87 15

On text
2.87:1 Fail

On white
4.87:1 AA

Text, background · --color-brand-red, .uHmsfa_envButton:hover:not(:disabled)
Navajo White

HEX

RGB

HSL

OKLCH

CMYK
0 14 31 2

On text
10.33:1 AAA

On white
1.35:1 Fail

Background · .lohSIG_premierWrapper, .XmE3HW_premierBadge
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 59 91 11

On text
3.86:1 AA large

On white
3.61:1 AA large

Background, text · .EgzWAW_dash.EgzWAW_medium, .EgzWAW_scoreMedium
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
83 52 0 44

On text
1.52:1 Fail

On white
9.17:1 AAA

Background, text · .BMXPkW_previewBarContainer, .NJVEtG_info>*
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 83 83 0

On text
3.75:1 AA large

On white
3.73:1 AA large

Background, border · .uHmsfa_envSwitcher:before, .uHmsfa_envButton

Gradients

linear-gradient(to bottom, transparent 0%, transparent 12px, #f1f1f1 12px, #f1f1f1 100%)
linear-gradient(to bottom, transparent 0%, transparent 12px, #fff 12px, #fff 100%)
linear-gradient(-90deg, #dcdcdc, #989898)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

DINPro

Aa 200 Aa 800

DINPro

Self-hosted · weights 200, 300, 400, 500, 700, 800 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Helvetica

System font, or not loaded on this page · weights 300, 400, 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 calc(14px + 2px) / normal none · DINPro

Specialized.com

Heading 2 40px / 125% none · DINPro

Made for riders, by riders. | Specialized.com

Heading 3 24px / 125% uppercase · DINPro

Made for riders, by riders. | Specialized.com

Heading 4 48px / DINPro

Made for riders, by riders. | Specialized.com

Heading 5 16px / 19px none · DINPro

Made for riders, by riders. | Specialized.com

Heading 6 — DINPro

Made for riders, by riders. | Specialized.com

Body — DINPro

From seasoned pros and weekend warriors to kids and commuters, if you ride, we’re here for you. We believe that bikes have the power to cha…

Paragraph 16px / 100% weight 500 · Helvetica

From seasoned pros and weekend warriors to kids and commuters, if you ride, we’re here for you. We believe that bikes have the power to cha…

Button 16px / 0 weight 700 · DINPro

Get started

Link 16px / 2 weight 700 · uppercase · DINPro

Sizes in use

Most common across the site

40pxline 40px · 9 rules
32pxline 40px · 6 rules
24pxline 125% · 26 rules
20pxline 150% · 9 rules
16pxline 100% · 131 rules
14pxline 20px · 131 rules
12pxline 18px · 66 rules
10pxline 12px · 16 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.nBrtyq_buttonsWrapper button · #F1F1F1

Corner radius

8px · 193×
4px · 75×
50% · 33×
16px · 13×
100% · 11×
12px · 11×

Shadows

0 2px 4px #00112c0a,0 1px 2px #00112c05
0 4px 18px #00000026
0 16px 32px #00000014
0px 4px 10px 0px #19191933

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

500

768

900

1000

1024

1056

1100

On a scale of 0 to 1440 px.

Content widths (max-width)

1400 px

1200 px

660 px

600 px

400 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 45 characters, short enough to show in full in search results.
▲ CheckThe description is 202 characters. Search results usually show about 160.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Specialized.com use?: Specialized.com’s website uses one typeface: DINPro (headings and body text), self-hosted.
What are Specialized.com’s brand colours?: The main colours on specialized.com are Midnight Blue (#00112C), Brown (#9B2219), Slate Grey (#5C687C), Crimson (#E22D2D), Steel Blue (#007AFF) and Medium Sea Green (#0EAB53).
What colour is Specialized.com’s text and background?: Body text is #2C2C2C on a #FFFFFF background.
Where is Specialized.com’s logo from?: The logo shown in this guide was found on specialized.com’s homepage. For official logo files and usage rules, check Specialized.com’s own brand or press page.
Is this Specialized.com’s official style guide?: No. SiteStyleGuide made it from specialized.com’s public web pages on 26 October 2026, and isn’t affiliated with Specialized.com. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

specialized-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* specialized.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/specialized.com) */
:root {
  /* Colours */
  --text: #2C2C2C;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-charcoal: #2C2C2C;
  --colour-black: #000000;
  --colour-grey: #989898;
  --colour-midnight-blue: #00112C;
  --colour-brown: #9B2219;
  --colour-slate-grey: #5C687C;
  --colour-crimson: #E22D2D;
  --colour-steel-blue: #007AFF;
  --colour-medium-sea-green: #0EAB53;
  --colour-fire-brick: #C72727;
  --colour-deep-red: #DA291C;
  --colour-navajo-white: #FBD8AD;
  --colour-chocolate: #E25D14;
  --colour-dark-slate-blue: #19458F;
  --colour-light-red: #FF2B2B;
  --gradient-1: linear-gradient(to bottom, transparent 0%, transparent 12px, #f1f1f1 12px, #f1f1f1 100%);
  --gradient-2: linear-gradient(to bottom, transparent 0%, transparent 12px, #fff 12px, #fff 100%);
  --gradient-3: linear-gradient(-90deg, #dcdcdc, #989898);

  /* Typefaces */
  --font-headings: 'DINPro', 'Helvetica', sans-serif;
  --font-buttons: 'DINPro', 'Helvetica', sans-serif;
  --font-body: 'DINPro', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h1: calc(14px + 2px);
  --leading-h1: normal;
  --text-h2: 40px;
  --leading-h2: 125%;
  --text-h3: 24px;
  --leading-h3: 125%;
  --text-h4: 48px;
  --text-h5: 16px;
  --leading-h5: 19px;
  --text-p: 16px;
  --leading-p: 100%;
  --text-button: 16px;
  --leading-button: 0;
  --text-a: 16px;
  --leading-a: 2;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 4px;
  --radius-3: 50%;
  --radius-4: 16px;
  --radius-5: 100%;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 500px;
  --breakpoint-3: 768px;
  --breakpoint-4: 900px;
  --breakpoint-5: 1000px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1056px;
  --breakpoint-8: 1100px;
  --max-width-1: 1400px;
  --max-width-2: 1200px;
  --max-width-3: 660px;
  --max-width-4: 600px;
  --max-width-5: 400px;
  --max-width-6: 300px;
}

{
    "site": "specialized.com",
    "source": "https://sitestyleguide.com/specialized.com",
    "text": "#2C2C2C",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#2C2C2C",
            "rgb": [
                44,
                44,
                44
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Grey",
            "hex": "#989898",
            "rgb": [
                152,
                152,
                152
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#00112C",
            "rgb": [
                0,
                17,
                44
            ]
        },
        {
            "name": "Brown",
            "hex": "#9B2219",
            "rgb": [
                155,
                34,
                25
            ]
        },
        {
            "name": "Slate Grey",
            "hex": "#5C687C",
            "rgb": [
                92,
                104,
                124
            ]
        },
        {
            "name": "Crimson",
            "hex": "#E22D2D",
            "rgb": [
                226,
                45,
                45
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007AFF",
            "rgb": [
                0,
                122,
                255
            ]
        },
        {
            "name": "Medium Sea Green",
            "hex": "#0EAB53",
            "rgb": [
                14,
                171,
                83
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C72727",
            "rgb": [
                199,
                39,
                39
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#DA291C",
            "rgb": [
                218,
                41,
                28
            ]
        },
        {
            "name": "Navajo White",
            "hex": "#FBD8AD",
            "rgb": [
                251,
                216,
                173
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#E25D14",
            "rgb": [
                226,
                93,
                20
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#19458F",
            "rgb": [
                25,
                69,
                143
            ]
        },
        {
            "name": "Light Red",
            "hex": "#FF2B2B",
            "rgb": [
                255,
                43,
                43
            ]
        }
    ],
    "fonts": [
        {
            "name": "DINPro",
            "stack": "\"DINPro\", Helvetica, sans-serif",
            "weights": [
                200,
                300,
                400,
                500,
                700,
                800
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Helvetica",
            "stack": "Helvetica, sans-serif",
            "weights": [
                300,
                400,
                500,
                700
            ],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Captured from specialized.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Specialized.com; this guide describes the public website for reference.

Specialized.comstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Charcoal

Black

Grey

Colours

Midnight Blue

Brown

Slate Grey

Crimson

Steel Blue

Medium Sea Green

Fire Brick

Deep Red

Navajo White

Chocolate

Dark Slate Blue

Light Red

Gradients

DINPro

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run specialized.com?

Similar colours

Twilio

Outbrain

expedia

vrbo

Title &
description