SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from tfl.gov.uk’s public web pages. Not affiliated with or endorsed by Transport for London. The real site is tfl.gov.uk ↗

Transport for London logo

Unofficial style guide

Transport for Londonstyle guide

Transport for London’s website (tfl.gov.uk) sets its headings in arial and its body text in Johnston100-Light. Its palette is led by Deep Steel Blue (#2070B0), Royal Blue (#1A5A92) and Corn Silk (#FAF5E1), with #2D3039 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
tfl.gov.uk
Typefaces
arial, Johnston100-Light, Johnston100-Regular
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://tfl.gov.uk/ Screenshot
Screenshot of the tfl.gov.uk homepage on a desktop screen
Screenshot of tfl.gov.uk on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Keeping London moving - Transport for London
● 44 / 60 characters
Meta description
Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets sales, realtime traffic and travel updates.
● 151 / 160 characters
Site name
Transport for London
og:title
Keeping London moving
og:description
Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets sales, realtime traffic and travel updates.
Language
en-GB

In search results

Transport for Londonhttps://tfl.gov.uk/

Keeping London moving - Transport for London

Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets sales, realtime traffic and travel updates.

When shared

No og:image, so no picture

tfl.gov.uk

Keeping London moving

Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets s…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#2D3039) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 29%
  • Off White 20.3%
  • Light Grey 18%
  • Cool Charcoal 9.3%
  • Deep Steel Blue 4.3%
  • Royal Blue 4%
  • Corn Silk 3.1%
  • Dark Slate Blue 3.1%
  • Light Steel Blue 1.4%
  • Medium Blue 1.4%
  • Gold 1.1%
  • Green 1.1%
  • Medium Violet Red 1.1%
  • Red 0.9%
  • Dark Orange 0.9%
  • Black 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    13.18:1 AAA
    On white
    —

    Background, text, border · .btn-download-map, .alertify .ajs-footer .ajs-primary.ajs-buttons .ajs-button:nth-of-type(2)

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    11.36:1 AAA
    On white
    1.16:1 Fail

    Background, graphic, border · .btn-download-map[disabled="disabled"], .alertify .ajs-footer .ajs-primary.ajs-buttons .ajs-button:first-of-type[disable

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 20
    On text
    8.21:1 AAA
    On white
    1.61:1 Fail

    Border, background, text · .fc-calendar-wrapper .current-month .disabled.calendar-previous-month, .ui-datepicker .disabled.ui-datepicker-prev

  • Cool Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    21 16 0 78
    On text
    —
    On white
    13.18:1 AAA

    Text, background, border · .widget-tab .widget-heading, #footer

Colours

Brand colours and accents, most used first
  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 36 0 31
    On text
    2.51:1 Fail
    On white
    5.24:1 AA

    Text, border, background · .accordion .expandable-box.nested-accordion .accordion-heading, .accordion.nested-accordion .accordion-heading

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 38 0 43
    On text
    1.83:1 Fail
    On white
    7.19:1 AAA

    Background, text, border · .alertify .ajs-footer .ajs-primary.ajs-buttons .ajs-button:first-of-type, .fc-calendar-wrapper .current-month .calendar-previous-month

  • Corn Silk

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 2 10 2
    On text
    12.06:1 AAA
    On white
    1.09:1 Fail

    Background, border · .widget-wrapper.info-widget .widget-heading, .accordion .expandable-box.nested-accordion.status-alert .accordion-heading

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 38 0 53
    On text
    1.45:1 Fail
    On white
    9.06:1 AAA

    Background, border · .alertify .ajs-footer .ajs-primary.ajs-buttons .ajs-button:first-of-type, .fc-calendar-wrapper .current-month .calendar-previous-month

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    62 29 0 36
    On text
    2.69:1 Fail
    On white
    4.89:1 AA

    Background · .alertify .ajs-footer .ajs-primary.ajs-buttons .ajs-button:first-of-type, .journey-planner-results .journey-results .expandable-box .controls

  • Medium Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 85 0 34
    On text
    1.07:1 Fail
    On white
    12.32:1 AAA

    Background, border, graphic · span.district_piccadilly, span.metropolitan_piccadilly

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 22 96 0
    On text
    8.48:1 AAA
    On white
    1.55:1 Fail

    Background, border · span.circle_district, span.circle_hammersmith

  • Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 60 51
    On text
    2.50:1 Fail
    On white
    5.28:1 AA

    Background, border · span.circle_district, span.district_overground

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 43 39
    On text
    1.59:1 Fail
    On white
    8.29:1 AAA

    Background, border · span.circle_hammersmith_metropolitan, span.circle_metropolitan

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 84 86 14
    On text
    2.71:1 Fail
    On white
    4.87:1 AA

    Background, border · span.cable-car, span.central

  • Dark Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 51 98 2
    On text
    4.96:1 AA
    On white
    2.66:1 Fail

    Background, border · span.bakerloo_overground, span.district_overground

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    89 75 0 89
    On text
    1.52:1 Fail
    On white
    19.98:1 AAA

    Text, border, graphic · .card-view-container .group-heading, .news-teaser h2 a

Gradients

  • linear-gradient(bottom, #e1e1e1 0% , #cecece 2px , #e1e1e1 2px , #ebebeb 100%)

  • linear-gradient(bottom, #164b79 0% , #164b79 2px , #1a5a92 2px , #3f75a4 100%)

  • linear-gradient(bottom, #C3C3C3 0% , #C3C3C3 2px , #D9D9D9 2px , #E6E6E6 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

arial

Aa 100 Aa 700

arial

System font, or not loaded on this page · weights 100, 400, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Johnston100-Light

Self-hosted · weights 400, 700 · buttons, headings, body · shown in a stand-in if you don’t have it

Aa 400

Johnston100-Regular

Self-hosted · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400

NJ Signing

Self-hosted · weights 400 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 47px / 55px Johnston100-Regular

Transport for London

Heading 2 24px / 25px Johnston100-Regular

Keeping London moving - Transport for London

Heading 3 18px / 1 Johnston100-Regular

Keeping London moving - Transport for London

Heading 4 100% / 153.333% weight 700

Keeping London moving - Transport for London

Heading 5 100% / 153.333% weight 700

Keeping London moving - Transport for London

Heading 6 100% / 153.333% weight 700

Keeping London moving - Transport for London

Body 100% / 1

Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets sales, realtime traffic and tra…

Paragraph 100% / 153.333%

Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets sales, realtime traffic and tra…

Small 100% / 153.333%

Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets sales, realtime traffic and tra…

Button 16px Johnston100-Light

Get started

Link 100% / 153.333%

Read more about Transport for London

Sizes in use

Most common across the site
  • 30pxline 45px · 10 rules
  • 24pxline 120% · 23 rules
  • 20pxline 100% · 40 rules
  • 18pxline 26px · 31 rules
  • 16pxline 1 · 85 rules
  • 15pxline 1 · 39 rules
  • 14pxline 100% · 30 rules
  • 12pxline 1 · 20 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn-download-map · #F3F3F3 · radius 5px

Link

Read our latest news today.

a · #2070B0

Corner radius

  • 5px · 19×
  • 50% · 9×
  • none · 5×
  • 15px · 4×
  • 14px · 2×
  • 22px · 2×

Shadows

  • rgba(0, 0, 0, 0.1) 0 3px 0
  • 10px 0 0 #2d3039, -10px 0 0 #2d3039
  • rgba(32, 112, 176, 0.8) 0 3px 0
  • 0 2px 0 rgba(0, 0, 0, 0.3)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

500
568
579
580
667
900
1020
1140

On a scale of 0 to 1440 px.

Content widths (max-width)

1140 px
600 px
500 px
335 px
320 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 44 characters, short enough to show in full in search results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Transport for London use?
Transport for London’s website uses four typefaces: arial (headings), a system font; Johnston100-Light (body text), self-hosted; Johnston100-Regular, self-hosted; NJ Signing, self-hosted.
What are Transport for London’s brand colours?
The main colours on tfl.gov.uk are Deep Steel Blue (#2070B0), Royal Blue (#1A5A92), Corn Silk (#FAF5E1), Dark Slate Blue (#164B79), Light Steel Blue (#3F75A4) and Medium Blue (#0019A8).
What colour is Transport for London’s text and background?
Body text is #2D3039 on a #FFFFFF background.
Where is Transport for London’s logo from?
The logo shown in this guide was found on tfl.gov.uk’s homepage. For official logo files and usage rules, check Transport for London’s own brand or press page.
Is this Transport for London’s official style guide?
No. SiteStyleGuide made it from tfl.gov.uk’s public web pages on 27 October 2026, and isn’t affiliated with Transport for London. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

tfl-gov-uk-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* tfl.gov.uk design tokens, from SiteStyleGuide (https://sitestyleguide.com/tfl.gov.uk) */
:root {
  /* Colours */
  --text: #2D3039;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-off-white: #EEEEEE;
  --colour-light-grey: #CCCCCC;
  --colour-cool-charcoal: #2D3039;
  --colour-deep-steel-blue: #2070B0;
  --colour-royal-blue: #1A5A92;
  --colour-corn-silk: #FAF5E1;
  --colour-dark-slate-blue: #164B79;
  --colour-light-steel-blue: #3F75A4;
  --colour-medium-blue: #0019A8;
  --colour-gold: #FFC80A;
  --colour-green: #007D32;
  --colour-medium-violet-red: #9B0058;
  --colour-red: #DC241F;
  --colour-dark-orange: #FA7B05;
  --colour-black: #03071C;
  --gradient-1: linear-gradient(bottom, #e1e1e1 0% , #cecece 2px , #e1e1e1 2px , #ebebeb 100%);
  --gradient-2: linear-gradient(bottom, #164b79 0% , #164b79 2px , #1a5a92 2px , #3f75a4 100%);
  --gradient-3: linear-gradient(bottom, #C3C3C3 0% , #C3C3C3 2px , #D9D9D9 2px , #E6E6E6 100%);

  /* Typefaces */
  --font-headings: 'arial';
  --font-buttons: 'arial';
  --font-body: 'Johnston100-Light', 'Arial', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h1: 47px;
  --leading-h1: 55px;
  --text-h2: 24px;
  --leading-h2: 25px;
  --text-h3: 18px;
  --leading-h3: 1;
  --text-h4: 100%;
  --leading-h4: 153.333%;
  --text-h5: 100%;
  --leading-h5: 153.333%;
  --text-h6: 100%;
  --leading-h6: 153.333%;
  --text-body: 100%;
  --leading-body: 1;
  --text-p: 100%;
  --leading-p: 153.333%;
  --text-small: 100%;
  --leading-small: 153.333%;
  --text-button: 16px;
  --text-a: 100%;
  --leading-a: 153.333%;

  /* Shape */
  --radius-1: 5px;
  --radius-2: 50%;
  --radius-3: none;
  --radius-4: 15px;
  --radius-5: 14px;
  --radius-6: 22px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 500px;
  --breakpoint-2: 568px;
  --breakpoint-3: 579px;
  --breakpoint-4: 580px;
  --breakpoint-5: 667px;
  --breakpoint-6: 900px;
  --breakpoint-7: 1020px;
  --breakpoint-8: 1140px;
  --max-width-1: 1140px;
  --max-width-2: 600px;
  --max-width-3: 500px;
  --max-width-4: 335px;
  --max-width-5: 320px;
  --max-width-6: 300px;
}

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Other websites using arial as their main typeface
Websites whose lead colour is closest to Transport for London’s

Captured from tfl.gov.uk on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Transport for London; this guide describes the public website for reference.