SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from thewrap.com’s public web pages. Not affiliated with or endorsed by TheWrap. The real site is thewrap.com ↗

TheWrap logo

Unofficial style guide

TheWrapstyle guide

TheWrap’s website (thewrap.com) uses Playfair Display for its headings and body text. Its palette is led by Red (#DA0A0A), Fire Brick (#C50000) and Dark Violet (#7A00DF), with #1D1D1F text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Playfair Display, libre-franklin
Palette
4 neutrals, 3 colours, 2 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.thewrap.com/ Screenshot
Screenshot of the thewrap.com homepage on a desktop screen
Screenshot of thewrap.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
TheWrap - Your trusted source for entertainment breaking news
▲ 61 / 60 characters
Meta description
Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment news and analysis.
▲ 164 / 160 characters
Site name
TheWrap
og:title
Homepage
og:description
Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment news and analysis.
Language
en-US

In search results

TheWraphttps://www.thewrap.com/

TheWrap - Your trusted source for entertainment breaking news

Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest entertainment news and analys…

When shared

The image TheWrap shares with links

thewrap.com

Homepage

Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay in…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1D1D1F) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 33.9%
  • Near Black 31%
  • Cool Off White 11%
  • Red 9.3%
  • Black 7.2%
  • Fire Brick 6.9%
  • Dark Violet 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    16.83:1 AAA
    On white
    —

    Background, text, border · .wp-block-the-wrap-section-heading:where(.is-style-block) .wp-block-heading, .wp-block-the-wrap-pro-section-heading__logo-wrapper

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    6 6 0 88
    On text
    —
    On white
    16.83:1 AAA

    Background, text, border · .wp-block-the-wrap-section-heading:where(.is-style-block-to-minimal) .wp-block-h, .wp-block-the-wrap-section-heading:where(.is-style-minimal-to-block) .wp-block-h

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 2 0 11
    On text
    12.60:1 AAA
    On white
    1.34:1 Fail

    Border, background · .header-primary-menu .menu__submenu, .header-primary-menu .menu__submenu-item

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.25:1 Fail
    On white
    21.00:1 AAA

    Background, text · .wrapstyle-featured-gallery .featured-gallery__content, .wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-backgro

Colours

Brand colours and accents, most used first
  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 95 95 15
    On text
    3.23:1 AA large
    On white
    5.21:1 AA

    Text, background · .trending-topics__nav-heading, .wrapstyle-featured-gallery .wp-block-button__link

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 23
    On text
    2.70:1 Fail
    On white
    6.22:1 AA

    Text, graphic · .footer-menu__toggle-icon, .page-header--search .search-info a

  • Dark Violet

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    45 100 0 13
    On text
    2.32:1 Fail
    On white
    7.26:1 AAA

    Used · --wp-block-synced-color

Gradients

  • linear-gradient(to bottom, rgba(0, 0, 0, 0) 52%, black 100%)

  • linear-gradient(0deg, #000000 0%, rgba(0, 0, 0, 0) 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Playfair Display

Aa 300 Aa 900

Playfair Display

Self-hosted · weights 300, 400, 700, 900 · headings · shown in a stand-in if you don’t have it

Aa 100 Aa 900

libre-franklin

Self-hosted · weights 100, 400, 600, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 clamp(2.5rem,5vw,3rem) · 48 px / 1.15 weight 400 · Playfair Display

TheWrap

Heading 2 2rem · 32 px / 2.25rem weight 400 · Playfair Display

TheWrap - Your trusted source for entertainment…

Heading 3 1.75rem · 28 px / 2.125rem weight 400 · Playfair Display

TheWrap - Your trusted source for entertainment…

Heading 4 1.5rem · 24 px / 2rem weight 400 · Playfair Display

TheWrap - Your trusted source for entertainment…

Heading 5 1.25rem · 20 px / 1.875rem weight 400 · Playfair Display

TheWrap - Your trusted source for entertainment…

Heading 6 1rem · 16 px / 1.75rem weight 400 · Playfair Display

TheWrap - Your trusted source for entertainment…

Paragraph .9375rem · 15 px / 1.4666666667

Your trusted source for breaking entertainment news, film reviews, TV updates and Hollywood insights. Stay informed with the latest enterta…

Sizes in use

Most common across the site
  • 48pxline 1.15 · 5 rules
  • 32pxline 1.125 · 9 rules
  • 24pxline 1.5 · 4 rules
  • 20pxline 1.5 · 6 rules
  • 16pxline 1.125 · 13 rules
  • 15pxline 1.4666666667 · 6 rules
  • 14pxline 1.7142857143 · 13 rules
  • 12pxline 1.25 · 7 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 9999px · 4×
  • 3px · 2×
  • 100% · 1×

Shadows

  • 0 3.2px 3.2px -1.6px rgba(24,39,75,.08),0 1.6px 2.4px -1.6px rgba(24,39,75,.12)
  • 0 .55814px .837209px -0.55814px rgba(24,39,75,.12),0 1.11628px 1.11628px -0.55814px rgba(24,39,75,.08)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480
599
600
767
768
771
1023
1024

On a scale of 0 to 1440 px.

Content widths (max-width)

1020 px
820 px
652 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 61 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 164 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does TheWrap use?
TheWrap’s website uses two typefaces: Playfair Display (headings and body text), self-hosted; libre-franklin, self-hosted.
What are TheWrap’s brand colours?
The main colours on thewrap.com are Red (#DA0A0A), Fire Brick (#C50000), Dark Violet (#7A00DF), White (#FFFFFF), Near Black (#1D1D1F) and Cool Off White (#DCDFE4).
What colour is TheWrap’s text and background?
Body text is #1D1D1F on a #FFFFFF background.
Where is TheWrap’s logo from?
The logo shown in this guide was found on thewrap.com’s homepage. For official logo files and usage rules, check TheWrap’s own brand or press page.
Is this TheWrap’s official style guide?
No. SiteStyleGuide made it from thewrap.com’s public web pages on 27 October 2026, and isn’t affiliated with TheWrap. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

thewrap-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* thewrap.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/thewrap.com) */
:root {
  /* Colours */
  --text: #1D1D1F;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1D1D1F;
  --colour-cool-off-white: #DCDFE4;
  --colour-black: #000000;
  --colour-red: #DA0A0A;
  --colour-fire-brick: #C50000;
  --colour-dark-violet: #7A00DF;
  --gradient-1: linear-gradient(to bottom, rgba(0, 0, 0, 0) 52%, black 100%);
  --gradient-2: linear-gradient(0deg, #000000 0%, rgba(0, 0, 0, 0) 100%);

  /* Typefaces */
  --font-headings: 'Playfair Display', 'Georgia', 'Times', 'Times New Roman', serif;
  --font-buttons: 'libre-franklin', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-h1: clamp(2.5rem,5vw,3rem);
  --leading-h1: 1.15;
  --text-h2: 2rem;
  --leading-h2: 2.25rem;
  --text-h3: 1.75rem;
  --leading-h3: 2.125rem;
  --text-h4: 1.5rem;
  --leading-h4: 2rem;
  --text-h5: 1.25rem;
  --leading-h5: 1.875rem;
  --text-h6: 1rem;
  --leading-h6: 1.75rem;
  --text-p: .9375rem;
  --leading-p: 1.4666666667;

  /* Shape */
  --radius-1: 9999px;
  --radius-2: 3px;
  --radius-3: 100%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 599px;
  --breakpoint-3: 600px;
  --breakpoint-4: 767px;
  --breakpoint-5: 768px;
  --breakpoint-6: 771px;
  --breakpoint-7: 1023px;
  --breakpoint-8: 1024px;
  --max-width-1: 1020px;
  --max-width-2: 820px;
  --max-width-3: 652px;
}

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Other websites using Playfair Display as their main typeface
Websites whose lead colour is closest to TheWrap’s

Captured from thewrap.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by TheWrap; this guide describes the public website for reference.