What font does TIME use?

TIME’s website uses two typefaces: Graphik (headings and body text), self-hosted; ppEditorialNew, self-hosted.

What are TIME’s brand colours?

The main colours on time.com are Red (#E7131A), Black (#111827), Grey (#8B7162), Golden Rod (#C9A84C), Medium Sea Green (#1DB954) and Brown (#8F251D).

What colour is TIME’s text and background?

Body text is #1B1B1B on a #FFFFFF background.

Where is TIME’s logo from?

The logo shown in this guide was found on time.com’s homepage. For official logo files and usage rules, check TIME’s own brand or press page.

Is this TIME’s official style guide?

No. SiteStyleGuide made it from time.com’s public web pages on 23 October 2026, and isn’t affiliated with TIME. Members can refresh a guide after 90 days to pick up changes.

TIME Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: TIME | Current & Breaking News | National & World Updates; ● 57 / 60 characters
Meta description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.; ● 133 / 160 characters
Site name: TIME
og:title: TIME | Current & Breaking News | National & World Updates
og:description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.
Language: en

In search results

TIMEhttps://time.com/

TIME | Current & Breaking News | National & World Updates

Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.

When shared

time.com

TIME | Current & Breaking News | National & World Updates

Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science,…

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Logo & favicons

Found as: SVG in the header. SVG, 71 × 21.

Logo

On white

On black

On Red

Favicons

4 found

192 px · PNG icon
180 px · PNG apple-touch-icon
32 px · PNG icon
16 px · PNG icon

TIME | Current & Breaking News | National & World Updates

Light browser tab

TIME | Current & Breaking News | National & World Updates

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1B1B1B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 21.5%
Red 18.2%
Near Black 14%
Black 13.1%
Warm Light Grey 10.3%
Black 4.7%
Grey 4.6%
Golden Rod 2.1%
Medium Sea Green 2.1%
Brown 2.1%
Indian Red 1.9%
Salmon 1.9%
Misty Rose 1.8%
Maroon 1.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 1 3 0

On text
16.84:1 AAA

On white
1.02:1 Fail

Background, text, border · --tw-ring-color, .bubble-inverted
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 89

On text
—

On white
17.22:1 AAA

Background, text, border · --bubble-bg, .bubble-default
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.22:1 Fail

On white
21.00:1 AAA

Background, text, border · .bg-black, .bg-time-black
Warm Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 6 9 18

On text
10.20:1 AAA

On white
1.69:1 Fail

Background, border, text · .bg-warm-grey-2, .checked\:bg-warm-grey-2:checked

Colours

Brand colours and accents, most used first

Red

HEX

RGB

HSL

OKLCH

CMYK
0 92 89 9

On text
3.70:1 AA large

On white
4.66:1 AA

Background, text, border · --tw-shadow, --tw-ring-color
Black

HEX

RGB

HSL

OKLCH

CMYK
56 38 0 85

On text
1.03:1 Fail

On white
17.74:1 AAA

Background, text, border · .bg-gray-900, .bg-\[linear-gradient$90deg\,rgba\(16\,23\,39\,0$\,\#101727\)\]
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 19 29 45

On text
3.80:1 AA large

On white
4.53:1 AA

Background, text, border · .bg-warm-grey-1, .text-warm-grey-1
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 16 62 21

On text
7.54:1 AAA

On white
2.29:1 Fail

Background, text · .bg-timer-gold, .text-timer-gold
Medium Sea Green

HEX

RGB

HSL

OKLCH

CMYK
84 0 55 27

On text
6.66:1 AA

On white
2.59:1 Fail

Background, text · .bg-timer-green, .text-timer-green
Brown

HEX

RGB

HSL

OKLCH

CMYK
0 74 80 44

On text
2.01:1 Fail

On white
8.57:1 AAA

Background, text · .bg-politics-gradient, .text-red-800
Indian Red

HEX

RGB

HSL

OKLCH

CMYK
0 72 72 6

On text
4.58:1 AA

On white
3.76:1 AA large

Background · .bg-red-500, --tw-ring-color
Salmon

HEX

RGB

HSL

OKLCH

CMYK
0 61 61 0

On text
5.89:1 AA

On white
2.93:1 Fail

Text, border · .text-\[\#fe6363\], .border-\[\#fe6363\]
Misty Rose

HEX

RGB

HSL

OKLCH

CMYK
0 11 11 0

On text
14.10:1 AAA

On white
1.22:1 Fail

Background · .bg-red-100, .hover\:bg-red-100:hover
Maroon

HEX

RGB

HSL

OKLCH

CMYK
0 100 99 49

On text
1.60:1 Fail

On white
10.77:1 AAA

Background, text · .bg-brand-dark-red, .hover\:text-brand-dark-red:hover

Gradients

linear-gradient(270deg,#12121200,#121212)
linear-gradient(90deg,#10172700,#101727)
linear-gradient(171deg,#a19481 26.38%,#473a27 93.78%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Graphik

Aa 400 Aa 600

Graphik

Self-hosted · weights 400, 500, 600 · body · shown in a stand-in if you don’t have it

Aa 400

Apple Color Emoji

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 500

ppEditorialNew

Self-hosted · weights 500 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Small 80%

Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news.

Button 100% none

Get started

Sizes in use

Most common across the site

40pxline 110% · 3 rules
28pxline 115% · 3 rules
24pxline 125% · 4 rules
20pxline 130% · 6 rules
18pxline 1.75rem · 3 rules
16pxline 130% · 8 rules
14pxline 110% · 9 rules
12pxline 140% · 4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

.125rem · 3×
.25rem · 2×
1rem · 1×
100px · 1×
10px · 1×
2.5rem · 1×

Shadows

0 0 #0000, 0 0 #0000, 0 0 #0000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

367

640

768

1024

1025

1205

1280

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1280 px

1205 px

1025 px

768 px

640 px

632 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 57 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does TIME use?: TIME’s website uses two typefaces: Graphik (headings and body text), self-hosted; ppEditorialNew, self-hosted.
What are TIME’s brand colours?: The main colours on time.com are Red (#E7131A), Black (#111827), Grey (#8B7162), Golden Rod (#C9A84C), Medium Sea Green (#1DB954) and Brown (#8F251D).
What colour is TIME’s text and background?: Body text is #1B1B1B on a #FFFFFF background.
Where is TIME’s logo from?: The logo shown in this guide was found on time.com’s homepage. For official logo files and usage rules, check TIME’s own brand or press page.
Is this TIME’s official style guide?: No. SiteStyleGuide made it from time.com’s public web pages on 23 October 2026, and isn’t affiliated with TIME. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

time-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* time.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/time.com) */
:root {
  /* Colours */
  --text: #1B1B1B;
  --background: #FFFFFF;
  --colour-white: #FFFCF8;
  --colour-near-black: #1B1B1B;
  --colour-black: #000000;
  --colour-warm-light-grey: #D1C5BE;
  --colour-red: #E7131A;
  --colour-black-2: #111827;
  --colour-grey: #8B7162;
  --colour-golden-rod: #C9A84C;
  --colour-medium-sea-green: #1DB954;
  --colour-brown: #8F251D;
  --colour-indian-red: #EF4444;
  --colour-salmon: #FE6363;
  --colour-misty-rose: #FEE2E2;
  --colour-maroon: #820001;
  --gradient-1: linear-gradient(270deg,#12121200,#121212);
  --gradient-2: linear-gradient(90deg,#10172700,#101727);
  --gradient-3: linear-gradient(171deg,#a19481 26.38%,#473a27 93.78%);

  /* Typefaces */
  --font-body: 'Graphik', 'Graphik Fallback', sans-serif;
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-small: 80%;
  --text-button: 100%;

  /* Shape */
  --radius-1: .125rem;
  --radius-2: .25rem;
  --radius-3: 1rem;
  --radius-4: 100px;
  --radius-5: 10px;
  --radius-6: 2.5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 367px;
  --breakpoint-2: 640px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1025px;
  --breakpoint-6: 1205px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1536px;
  --max-width-1: 1280px;
  --max-width-2: 1205px;
  --max-width-3: 1025px;
  --max-width-4: 768px;
  --max-width-5: 640px;
  --max-width-6: 632px;
}

{
    "site": "time.com",
    "source": "https://sitestyleguide.com/time.com",
    "text": "#1B1B1B",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFCF8",
            "rgb": [
                255,
                252,
                248
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1B1B1B",
            "rgb": [
                27,
                27,
                27
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Warm Light Grey",
            "hex": "#D1C5BE",
            "rgb": [
                209,
                197,
                190
            ]
        },
        {
            "name": "Red",
            "hex": "#E7131A",
            "rgb": [
                231,
                19,
                26
            ]
        },
        {
            "name": "Black",
            "hex": "#111827",
            "rgb": [
                17,
                24,
                39
            ]
        },
        {
            "name": "Grey",
            "hex": "#8B7162",
            "rgb": [
                139,
                113,
                98
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#C9A84C",
            "rgb": [
                201,
                168,
                76
            ]
        },
        {
            "name": "Medium Sea Green",
            "hex": "#1DB954",
            "rgb": [
                29,
                185,
                84
            ]
        },
        {
            "name": "Brown",
            "hex": "#8F251D",
            "rgb": [
                143,
                37,
                29
            ]
        },
        {
            "name": "Indian Red",
            "hex": "#EF4444",
            "rgb": [
                239,
                68,
                68
            ]
        },
        {
            "name": "Salmon",
            "hex": "#FE6363",
            "rgb": [
                254,
                99,
                99
            ]
        },
        {
            "name": "Misty Rose",
            "hex": "#FEE2E2",
            "rgb": [
                254,
                226,
                226
            ]
        },
        {
            "name": "Maroon",
            "hex": "#820001",
            "rgb": [
                130,
                0,
                1
            ]
        }
    ],
    "fonts": [
        {
            "name": "Graphik",
            "stack": "Graphik, \"Graphik Fallback\", sans-serif",
            "weights": [
                400,
                500,
                600
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Apple Color Emoji",
            "stack": "ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SFMono-Regular",
            "stack": "ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New, monospace",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "ppEditorialNew",
            "stack": "ppEditorialNew, ppEditorialNew Fallback",
            "weights": [
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "graphikCompact",
            "stack": "graphikCompact, graphikCompact Fallback",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

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TIMEstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Warm Light Grey

Colours

Red

Black

Grey

Golden Rod

Medium Sea Green

Brown

Indian Red

Salmon

Misty Rose

Maroon

Gradients

Graphik

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Free Podcast Hosting

TNW

Lavazza

COLLINS

Vanity Fair

Univision

BuildYourBzns

Verizon

TIMEstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Warm Light Grey

Colours

Red

Black

Grey

Golden Rod

Medium Sea Green

Brown

Indian Red

Salmon

Misty Rose

Maroon

Gradients

Graphik

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run time.com?

Also set in Graphik

Free Podcast Hosting

TNW

Lavazza

COLLINS

Similar colours

Vanity Fair

Univision

BuildYourBzns

Verizon

Title &
description