SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from vividseats.com’s public web pages. Not affiliated with or endorsed by Vivid Seats. The real site is vividseats.com ↗

Vivid Seats logo

Unofficial style guide

Vivid Seatsstyle guide

Vivid Seats’s website (vividseats.com) uses GT-Walsheim for its headings and body text. Its palette is led by Midnight Blue (#04092C), Medium Violet Red (#CE3197) and Slate Grey (#717488), with #04092C text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
GT-Walsheim
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.vividseats.com/ Screenshot
Screenshot of the vividseats.com homepage on a desktop screen
Screenshot of vividseats.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Buy and Sell Tickets: Concerts, Sports & Theater | Vivid Seats
▲ 62 / 60 characters
Meta description
Online ticket marketplace where fans can buy and sell tickets to sports, concerts, and theater events nationwide.
● 113 / 160 characters
Site name
Vivid Seats
og:title
Buy and Sell Tickets: Concerts, Sports & Theater | Vivid Seats
og:description
Online ticket marketplace where fans can buy and sell tickets to sports, concerts, and theater events nationwide.
Language
en-US
Theme colour
#ffffff

In search results

Vivid Seatshttps://www.vividseats.com/

Buy and Sell Tickets: Concerts, Sports & Theater | Vivid Seats

Online ticket marketplace where fans can buy and sell tickets to sports, concerts, and theater events nationwide.

When shared

The image Vivid Seats shares with links

vividseats.com

Buy and Sell Tickets: Concerts, Sports & Theater | Vivid Seats

Online ticket marketplace where fans can buy and sell tickets to sports, concerts, and theater events nationw…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#04092C) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 30%
  • Midnight Blue 14.4%
  • Medium Violet Red 10.4%
  • Cool Off White 8.1%
  • Cool Light Grey 5.9%
  • Black 4.8%
  • Slate Grey 4.4%
  • Purple 3.8%
  • Dark Slate Blue 3.7%
  • Light Red 2.6%
  • Deep Red 2.6%
  • Lavender Blush 2.5%
  • Teal 1.9%
  • Light Cyan 1.8%
  • Honey Dew 1.6%
  • Cadet Blue 1.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    19.43:1 AAA
    On white
    —

    Background, text, border · .styles-module-scss-module___Nd1Aa__container .styles-module-scss-module___Nd1Aa, .styles-module-scss-module__DU5AUa__footer .styles-module-scss-module__DU5AUa__s

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 2 0 2
    On text
    18.04:1 AAA
    On white
    1.08:1 Fail

    Background, border, text · .styles-module-scss-module__aXYvmq__mobileTicketDetailBar, .styles-module-scss-module__tACCMW__search .styles-module-scss-module__tACCMW__i

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 4 0 14
    On text
    13.07:1 AAA
    On white
    1.49:1 Fail

    Border, background, text · .styles-module-scss-module__Xj25fq__line, .styles-module-scss-module__uOTFNa__line

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.08:1 Fail
    On white
    21.00:1 AAA

    Text, background · .styles-module-scss-module__5uRAna__divider.styles-module-scss-module__5uRAna__b, .styles-module-scss-module__CRxo2W__ticketInfoSection .styles-module-scss-module

Colours

Brand colours and accents, most used first
  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    91 80 0 83
    On text
    —
    On white
    19.43:1 AAA

    Text, background, border · .styles-module-scss-module__JbLd7q__side .styles-module-scss-module__JbLd7q__ima, body

  • Medium Violet Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 27 19
    On text
    4.17:1 AA large
    On white
    4.66:1 AA

    Text, background, border · .styles-module-scss-module__FLC1eW__greatestScoreLabelContainer:before, .styles-module-scss-module__32F2nG__greatestScoreLabelContainer:before

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    17 15 0 47
    On text
    4.22:1 AA large
    On white
    4.61:1 AA

    Text, graphic, border · .styles-module-scss-module__P9vhbG__stampSection .styles-module-scss-module__P9v, .styles-module-scss-module__9X2sGG__subtitle

  • Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 30 44
    On text
    2.28:1 Fail
    On white
    8.54:1 AAA

    Text, background, border · .styles-module-scss-module__I3IgGW__cardFantastic .styles-module-scss-module__I3, .styles-module-scss-module__la4EDa__badgeFantastic

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    24 20 0 63
    On text
    2.25:1 Fail
    On white
    8.62:1 AAA

    Text, graphic · .styles-module-scss-module__BKzHWa__festivalDateSubTitle, .styles-module-scss-module__zCoORq__titleWrapper .styles-module-scss-module__zCo

  • Light Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 77 2
    On text
    5.31:1 AA
    On white
    3.66:1 AA large

    Text, background, border · .styles-module-scss-module__PM_1ha__loginContainer .styles-module-scss-module__P, .styles-module-scss-module__R71xVa__selectList.styles-module-scss-module__R71xVa

  • Deep Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 89 89 14
    On text
    3.87:1 AA large
    On white
    5.02:1 AA

    Text, border · .styles-module-scss-module__vs-Oda__email.styles-module-scss-module__vs-Oda__err, .styles-module-scss-module__vs-Oda__selectList.styles-module-scss-module__vs-Oda

  • Lavender Blush

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 9 3 2
    On text
    16.29:1 AAA
    On white
    1.19:1 Fail

    Background · .styles-module-scss-module__nbI5EW__menuItemLevel2.styles-module-scss-module__nb, .styles-module-scss-module__aQAkua__selectedBackground

  • Teal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    94 19 0 47
    On text
    3.33:1 AA large
    On white
    5.84:1 AA

    Text, border, background · .styles-module-scss-module__Dv7r6a__track, .styles-module-scss-module__qps7Ja__selected

  • Light Cyan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    13 0 0 2
    On text
    17.63:1 AAA
    On white
    1.10:1 Fail

    Background · .styles-module-scss-module__c5xIRW__selectedCurrencyChip, .styles-module-scss-module__fINKMq__year

  • Honey Dew

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    10 0 7 0
    On text
    18.41:1 AAA
    On white
    1.06:1 Fail

    Background · .styles-module-scss-module__FLC1eW__scoreContainer.styles-module-scss-module__FL, .styles-module-scss-module__I3IgGW__cardExcellent .styles-module-scss-module__I3

  • Cadet Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    83 10 0 35
    On text
    5.39:1 AA
    On white
    3.60:1 AA large

    Background, text, border · .styles-module-scss-module__5uRAna__divider.styles-module-scss-module__5uRAna__l, .styles-module-scss-module__I3IgGW__cardFantastic .styles-module-scss-module__I3

Gradients

  • linear-gradient(1deg,#1aa947 0%,#0b733f 100%)

  • linear-gradient(89deg,#1aa947 0%,#0b733f 100%)

  • linear-gradient(17deg,#ce3197 0%,#00eaf2 122.43%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

GT-Walsheim

Aa 400 Aa 900

GT-Walsheim

Served from a.vsstatic.com · weights 400, 500, 600, 700, 800, 900 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 2 1rem · 16 px / 1.875rem weight 700 · GT-Walsheim

Buy and Sell Tickets: Concerts, Sports & Theate…

Body 1rem · 16 px / 1.5

Online ticket marketplace where fans can buy and sell tickets to sports, concerts, and theater events nationwide.

Paragraph .5rem · 8 px / 1 weight 400

Online ticket marketplace where fans can buy and sell tickets to sports, concerts, and theater events nationwide.

Link "inherit" / 1 weight 500 · GT-Walsheim

Read more about Vivid Seats

Sizes in use

Most common across the site
  • 32pxline 2.5rem · 8 rules
  • 24pxline 1.875rem · 9 rules
  • 20pxline 1.5625rem · 10 rules
  • 18pxline 1 · 21 rules
  • 16pxline 1.5rem · 51 rules
  • 14pxline 1.3125rem · 59 rules
  • 12pxline 1.125rem · 30 rules
  • 10pxline 1.2 · 8 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • .25rem · 59×
  • .5rem · 56×
  • .75rem · 36×
  • .375rem · 30×
  • 2.5rem · 28×
  • .1875rem · 25×

Shadows

  • 0 2px 4px rgba(4,9,44,.25)
  • 0 1px 4px rgba(78,81,98,.25)
  • 0 4px 2px -2px rgba(78,81,98,.25)
  • 0 4px 8px rgba(4,9,44,.3)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

374
375
767
768
1023
1024
1439
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px
1320 px
1200 px
1053 px
343 px
312 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 62 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Vivid Seats use?
Vivid Seats’s website uses one typeface: GT-Walsheim (headings and body text), served from a.vsstatic.com.
What are Vivid Seats’s brand colours?
The main colours on vividseats.com are Midnight Blue (#04092C), Medium Violet Red (#CE3197), Slate Grey (#717488), Purple (#8F1564), Dark Slate Blue (#474B5E) and Light Red (#F93C3A).
What colour is Vivid Seats’s text and background?
Body text is #04092C on a #FFFFFF background.
Where is Vivid Seats’s logo from?
The logo shown in this guide was found on vividseats.com’s homepage. For official logo files and usage rules, check Vivid Seats’s own brand or press page.
Is this Vivid Seats’s official style guide?
No. SiteStyleGuide made it from vividseats.com’s public web pages on 27 October 2026, and isn’t affiliated with Vivid Seats. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

vividseats-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* vividseats.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/vividseats.com) */
:root {
  /* Colours */
  --text: #04092C;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-off-white: #F6F6FB;
  --colour-cool-light-grey: #D3D3DC;
  --colour-black: #000000;
  --colour-midnight-blue: #04092C;
  --colour-medium-violet-red: #CE3197;
  --colour-slate-grey: #717488;
  --colour-purple: #8F1564;
  --colour-dark-slate-blue: #474B5E;
  --colour-light-red: #F93C3A;
  --colour-deep-red: #DC1818;
  --colour-lavender-blush: #FBE5F3;
  --colour-teal: #086E88;
  --colour-light-cyan: #DAFAFB;
  --colour-honey-dew: #E6FFED;
  --colour-cadet-blue: #1C94A5;
  --gradient-1: linear-gradient(1deg,#1aa947 0%,#0b733f 100%);
  --gradient-2: linear-gradient(89deg,#1aa947 0%,#0b733f 100%);
  --gradient-3: linear-gradient(17deg,#ce3197 0%,#00eaf2 122.43%);

  /* Typefaces */
  --font-headings: 'GT-Walsheim', sans-serif;
  --font-buttons: 'GT-Walsheim', sans-serif;

  /* Type scale */
  --text-h2: 1rem;
  --leading-h2: 1.875rem;
  --text-body: 1rem;
  --leading-body: 1.5;
  --text-p: .5rem;
  --leading-p: 1;

  /* Shape */
  --radius-1: .25rem;
  --radius-2: .5rem;
  --radius-3: .75rem;
  --radius-4: .375rem;
  --radius-5: 2.5rem;
  --radius-6: .1875rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 374px;
  --breakpoint-2: 375px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1439px;
  --breakpoint-8: 1440px;
  --max-width-1: 1440px;
  --max-width-2: 1320px;
  --max-width-3: 1200px;
  --max-width-4: 1053px;
  --max-width-5: 343px;
  --max-width-6: 312px;
}

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Websites whose lead colour is closest to Vivid Seats’s

Captured from vividseats.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Vivid Seats; this guide describes the public website for reference.