SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from babycenter.com’s public web pages. Not affiliated with or endorsed by BabyCenter. The real site is babycenter.com ↗

BabyCenter logo

Unofficial style guide

BabyCenterstyle guide

BabyCenter’s website (babycenter.com) uses Poppins for its headings and body text. Its palette is led by Light Slate Blue (#02467C), Coral (#F78248) and Light Aqua Marine (#4FF8C5), with #000000 text on #FFFFFF. Captured from the live site on 25 October 2026.

Website
babycenter.com
Typefaces
Poppins, Lora, Nunito
Palette
4 neutrals, 12 colours
Captured
25 Oct 2026 · added by @sitestyleguide
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https://www.babycenter.com/ Screenshot
Screenshot of the babycenter.com homepage on a desktop screen
Screenshot of babycenter.com on a 1440 px desktop screen, 25 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
BabyCenter | The Most Accurate & Trustworthy Pregnancy & Parenting Information | BabyCenter
▲ 91 / 60 characters
Meta description
Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice & weekly newsletters that detail your child's…
● 154 / 160 characters
Site name
BabyCenter
og:title
BabyCenter | The Most Accurate & Trustworthy Pregnancy & Parenting Information
og:description
Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice & weekly newsletters that detail your child's…
Language
en
Theme colour
#02467C

In search results

BabyCenterhttps://www.babycenter.com/

BabyCenter | The Most Accurate & Trustworthy Pregnancy & Pare…

Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice & weekly newsletters that detail your child's…

When shared

The image BabyCenter shares with links

babycenter.com

BabyCenter | The Most Accurate & Trustworthy Pregnancy & Parenting Information

Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice &…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 31.6%
  • Light Slate Blue 23.3%
  • Black 13.9%
  • Warm Dark Grey 7.7%
  • Warm Light Grey 5.5%
  • Coral 3.1%
  • Light Aqua Marine 2.6%
  • Deep Aqua Marine 2.5%
  • Tomato 2%
  • Light Cyan 1.5%
  • Deep Fire Brick 1.5%
  • Crimson 1.2%
  • Royal Blue 1.1%
  • Gold 0.8%
  • Light Fire Brick 0.8%
  • Deep Slate Blue 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · body, .mui-1k2183o .slick-slider .slide .slideCaption h2 .highlight span

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text · body, .mui-1nnsh1f .menuGroupTitle

  • Warm Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 0 15 65
    On text
    2.89:1 Fail
    On white
    7.26:1 AAA

    Text · a[target='_blank']:hover .newWindowWarning, .finePrint

  • Warm Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 3 24
    On text
    11.74:1 AAA
    On white
    1.79:1 Fail

    Border, background, text · .mui-1k2183o .slick-dots li button:before, .mui-1btypmt

Colours

Brand colours and accents, most used first

  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    98 44 0 51
    On text
    2.17:1 Fail
    On white
    9.68:1 AAA

    Text, border, background · a.showMoreBtn, a.whiteBtn

  • Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 47 71 3
    On text
    8.24:1 AAA
    On white
    2.55:1 Fail

    Background · a.linkBtn_.promo, .mui-1iqb0ot .outerWrapper .scrollContainer .card .cardInner .cta

  • Light Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    68 0 21 3
    On text
    15.57:1 AAA
    On white
    1.35:1 Fail

    Text · a.linkBtn_, a.showMoreBtn.MuiButton-containedPrimary

  • Deep Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    42 0 15 8
    On text
    14.65:1 AAA
    On white
    1.43:1 Fail

    Background, border, text · .mui-6mrpui .alphaNames .names .nameGenderToggle button.selected, .carouselCardShadow

  • Tomato

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 57 71 5
    On text
    6.88:1 AA
    On white
    3.05:1 AA large

    Background, border · a.linkBtn_.promo:hover, .mui-3yk7ru .logoFlag

  • Light Cyan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    13 0 4 0
    On text
    19.77:1 AAA
    On white
    1.06:1 Fail

    Background · .infoBoxAlt1, .mui-ll7owv .homepageTrust

  • Deep Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 82 80 32
    On text
    3.00:1 AA large
    On white
    7.01:1 AAA

    Text, background · .mui-ngdanh.shareBar .bgSocialPinterest, .generalError

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 81 81 13
    On text
    4.45:1 AA large
    On white
    4.71:1 AA

    Background, border · .mui-x5juai.alert, .mui-j84ore.alert

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    72 49 0 18
    On text
    4.15:1 AA large
    On white
    5.06:1 AA

    Text, border · .mui-1k2183o .slick-dots li.slick-active button:before, .mui-6mrpui .alphaNames .names .circleLetter.boy

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 13 61 0
    On text
    15.88:1 AAA
    On white
    1.32:1 Fail

    Background · .badgeNew, .mui-1k2183o .slick-slider .slide .slideCaption .slideLabel span

  • Light Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 97 26
    On text
    3.44:1 AA large
    On white
    6.10:1 AA

    Background · .mui-x5juai.alert:hover, .mui-j84ore.alert:hover

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    98 44 0 60
    On text
    1.78:1 Fail
    On white
    11.83:1 AAA

    Background, border · a.linkBtn_:hover, .mui-j84ore:hover

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Poppins

Aa 400 Aa 600

Poppins

Self-hosted · weights 400, 500, 600 · buttons, headings, body · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Lora

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Nunito

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 1.75rem · 28 px / 2.25rem weight 500 · Poppins

BabyCenter

Heading 2 1.375rem · 22 px / 1.75rem weight 500 · Poppins

BabyCenter | The Most Accurate & Trustworthy Pr…

Heading 3 1.25rem · 20 px / 1.75rem weight 500 · Poppins

BabyCenter | The Most Accurate & Trustworthy Pr…

Heading 4 1.125rem · 18 px / 1.625rem weight 500 · Poppins

BabyCenter | The Most Accurate & Trustworthy Pr…

Heading 5 1rem · 16 px / 1.5rem weight 500 · Poppins

BabyCenter | The Most Accurate & Trustworthy Pr…

Heading 6 — weight 500 · Poppins

BabyCenter | The Most Accurate & Trustworthy Pr…

Body 1rem · 16 px / normal weight 400 · Poppins

Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice & weekly newsletters that detai…

Button 0.8125rem · 13 px / 0 capitalize · Poppins

Get started

Sizes in use

Most common across the site
  • 24px3 rules
  • 22pxline 1.75rem · 4 rules
  • 20pxline 1.75rem · 6 rules
  • 18pxline 1.625rem · 7 rules
  • 16pxline 24px · 14 rules
  • 14pxline 1.375rem · 14 rules
  • 12pxline normal · 14 rules
  • 11pxline 13.41px · 3 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

a.linkBtn_ · #02467C · radius 2rem

Corner radius

  • 10px · 15×
  • 15px · 4×
  • 50% · 4×
  • 2rem · 3×
  • 3rem · 3×
  • 4px · 2×

Shadows

  • 0px 3px 1px -2px rgba(0,0,0,0.2),0px 2px 2px 0px rgba(0,0,0,0.14),0px 1px 5px 0px rgba(0,0,0,0.12)
  • 0 5px 5px -3px rgba(0, 0, 0, 0.2),0 3px 14px 2px rgba(0, 0, 0, 0.12),0 8px 10px 1px rgba(0, 0, 0, 0.14)
  • 0 2px 4px 0 rgba(0, 0, 0, 0.16)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320
428
727
728
1049
1050
1090
1328

On a scale of 0 to 1440 px.

Content widths (max-width)

1300 px
735 px
732 px
700 px
488 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 91 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does BabyCenter use?
BabyCenter’s website uses three typefaces: Poppins (headings and body text), self-hosted; Lora, self-hosted; Nunito, self-hosted.
What are BabyCenter’s brand colours?
The main colours on babycenter.com are Light Slate Blue (#02467C), Coral (#F78248), Light Aqua Marine (#4FF8C5), Deep Aqua Marine (#88EAC8), Tomato (#F26945) and Light Cyan (#DFFFF6).
What colour is BabyCenter’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is BabyCenter’s logo from?
The logo shown in this guide was found on babycenter.com’s homepage. For official logo files and usage rules, check BabyCenter’s own brand or press page.
Is this BabyCenter’s official style guide?
No. SiteStyleGuide made it from babycenter.com’s public web pages on 25 October 2026, and isn’t affiliated with BabyCenter. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

babycenter-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* babycenter.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/babycenter.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-warm-dark-grey: #56584B;
  --colour-warm-light-grey: #C2C2BC;
  --colour-light-slate-blue: #02467C;
  --colour-coral: #F78248;
  --colour-light-aqua-marine: #4FF8C5;
  --colour-deep-aqua-marine: #88EAC8;
  --colour-tomato: #F26945;
  --colour-light-cyan: #DFFFF6;
  --colour-deep-fire-brick: #AD1F23;
  --colour-crimson: #DD2B2B;
  --colour-royal-blue: #3A6AD0;
  --colour-gold: #FFDE63;
  --colour-light-fire-brick: #BD2605;
  --colour-deep-slate-blue: #023965;

  /* Typefaces */
  --font-buttons: 'Poppins', 'Poppins Fallback';
  --font-headings: 'Poppins', 'Poppins Fallback';
  --font-body: 'Poppins', 'Poppins Fallback';
  --font-other: 'Lora', 'Lora Fallback';

  /* Type scale */
  --text-h1: 1.75rem;
  --leading-h1: 2.25rem;
  --text-h2: 1.375rem;
  --leading-h2: 1.75rem;
  --text-h3: 1.25rem;
  --leading-h3: 1.75rem;
  --text-h4: 1.125rem;
  --leading-h4: 1.625rem;
  --text-h5: 1rem;
  --leading-h5: 1.5rem;
  --text-body: 1rem;
  --leading-body: normal;
  --text-button: 0.8125rem;
  --leading-button: 0;

  /* Shape */
  --radius-1: 10px;
  --radius-2: 15px;
  --radius-3: 50%;
  --radius-4: 2rem;
  --radius-5: 3rem;
  --radius-6: 4px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 428px;
  --breakpoint-3: 727px;
  --breakpoint-4: 728px;
  --breakpoint-5: 1049px;
  --breakpoint-6: 1050px;
  --breakpoint-7: 1090px;
  --breakpoint-8: 1328px;
  --max-width-1: 1300px;
  --max-width-2: 735px;
  --max-width-3: 732px;
  --max-width-4: 700px;
  --max-width-5: 488px;
  --max-width-6: 320px;
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide 
<a href="https://sitestyleguide.com/babycenter.com" title="BabyCenter style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Also set in Poppins

Other websites using Poppins as their main typeface

Similar colours

Websites whose lead colour is closest to BabyCenter’s

Captured from babycenter.com on 25 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by BabyCenter; this guide describes the public website for reference.