What font does Entrepreneur use?

Entrepreneur’s website uses three typefaces: Inter (headings and body text), self-hosted; Playfair Display, self-hosted; PT Serif, self-hosted.

What are Entrepreneur’s brand colours?

The main colours on entrepreneur.com are Light Slate Blue (#193CB8), Black (#101828), Deep Slate Blue (#364153), Maroon (#7F1D1D), Dark Red (#9F0712) and Dim Grey (#4A5565).

What colour is Entrepreneur’s text and background?

Body text is #020618 on a #FFFFFF background.

Where is Entrepreneur’s logo from?

The logo shown in this guide was found on entrepreneur.com’s homepage. For official logo files and usage rules, check Entrepreneur’s own brand or press page.

Is this Entrepreneur’s official style guide?

No. SiteStyleGuide made it from entrepreneur.com’s public web pages on 24 October 2026, and isn’t affiliated with Entrepreneur. Members can refresh a guide after 90 days to pick up changes.

Entrepreneur Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Homepage | Entrepreneur; ● 23 / 60 characters
Meta description: Your ultimate resource for small business news, entrepreneurship, business management, franchise opportunities, growth strategies and making money. Learn how to succeed.; ▲ 169 / 160 characters
Site name: Entrepreneur
og:title: Homepage
og:description: Your ultimate resource for small business news, entrepreneurship, business management, franchise opportunities, growth strategies and making money. Learn how to succeed.
Language: en-US

In search results

Entrepreneurhttps://www.entrepreneur.com/

Homepage | Entrepreneur

Your ultimate resource for small business news, entrepreneurship, business management, franchise opportunities, growth strategies and making money. Learn how to …

When shared

The image Entrepreneur shares with links

entrepreneur.com

Homepage

Your ultimate resource for small business news, entrepreneurship, business management, franchise opportunitie…

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Logo & favicons

Found as: schema.org logo. PNG, 1080 × 254.

Logo

On white

On black

On Light Slate Blue

Favicons

4 found

192 px · PNG icon
180 px · PNG apple-touch-icon
32 px · PNG icon
16 px · ICO favicon.ico

Homepage | Entrepreneur

Light browser tab

Homepage | Entrepreneur

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#020618) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 34.2%
Light Black 30.1%
Deep Black 12.7%
Light Slate Blue 8.7%
Off White 3.4%
Black 2.8%
Deep Slate Blue 1.9%
Maroon 1.5%
Dark Red 1.5%
Dim Grey 1.3%
Royal Blue 0.9%
Dodger Blue 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
20.16:1 AAA

On white
—

Text, background, graphic · .button--select:not(#\#):not(#\#), .header-dropdown-menu:not(#\#):not(#\#)
Light Black

HEX

RGB

HSL

OKLCH

CMYK
92 75 0 91

On text
—

On white
20.16:1 AAA

Text, background, border · :where(h1,h2,h3,h4,h5,h6):not(#\#):not(#\#), h1:not(#\#):not(#\#) a
Deep Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.04:1 Fail

On white
21.00:1 AAA

Background, text, border · .tw\:bg-black\/60, .tw\:bg-black\/80
Off White

HEX

RGB

HSL

OKLCH

CMYK
3 2 0 8

On text
16.28:1 AAA

On white
1.24:1 Fail

Border · .eln-application__field__discussion__feed, --tw-prose-hr

Colours

Brand colours and accents, most used first

Light Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
86 67 0 28

On text
2.28:1 Fail

On white
8.82:1 AAA

Background, text, border · .main-navigation-desktop:not(#\#):not(#\#) ul.menu:not(.header-dropdown-menu):no, .form-button:not(#\#):not(#\#)
Black

HEX

RGB

HSL

OKLCH

CMYK
60 40 0 84

On text
1.14:1 Fail

On white
17.75:1 AAA

Used · --tw-prose-headings, --tw-prose-links
Deep Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
35 22 0 67

On text
1.96:1 Fail

On white
10.30:1 AAA

Used · --tw-prose-body, --tw-prose-invert-hr
Maroon

HEX

RGB

HSL

OKLCH

CMYK
0 77 77 50

On text
2.01:1 Fail

On white
10.02:1 AAA

Text · .has-error:not(#\#):not(#\#) input, .form-error-message:not(#\#):not(#\#)
Dark Red

HEX

RGB

HSL

OKLCH

CMYK
0 96 89 38

On text
2.41:1 Fail

On white
8.36:1 AAA

Background, text, border · .has-error:not(#\#):not(#\#) .form-input, .entry-aside__content:not(#\#):not(#\#) .hs-error-msgs
Dim Grey

HEX

RGB

HSL

OKLCH

CMYK
27 16 0 60

On text
2.67:1 Fail

On white
7.56:1 AAA

Used · --tw-prose-lead, --tw-prose-invert-bullets
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
92 63 0 1

On text
3.84:1 AA large

On white
5.25:1 AA

Used · --tw-prose-links, --tw-prose-bullets
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
80 50 0 0

On text
5.44:1 AA

On white
3.71:1 AA large

Used · --tw-prose-invert-links

Gradients

linear-gradient(initial)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Inter

Aa 100 Aa 900

Inter

Self-hosted · weights 100, 600, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 100 Aa 900

Playfair Display

Self-hosted · weights 100, 600, 900 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 600

PT Serif

Self-hosted · weights 400, 600 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 2 2em · 32 px / 1.25

Homepage | Entrepreneur

Heading 3 calc(20px*1) / 1.3 weight 700

Homepage | Entrepreneur

Paragraph calc(24px*1) / 1.3 weight 700

Your ultimate resource for small business news, entrepreneurship, business management, franchise opportunities, growth strategies and makin…

Link 16px weight 400 · uppercase · Inter

Sizes in use

Most common across the site

42px3 rules
36pxline 1.1111111 · 3 rules
24pxline 1.3333333 · 3 rules
21pxline 1.5555556 · 3 rules
20pxline 1.6 · 8 rules
18pxline 1.7777778 · 4 rules
16pxline 1.75 · 15 rules
14pxline 1.7142857 · 41 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button--select:not(#\#):not(#\#) · #FFFFFF · radius 0.3125rem

Corner radius

0.5rem · 13×
.5rem · 8×
50% · 7×
0.3125rem · 4×
.25rem · 4×

Shadows

0 0 transparent,0 0 transparent,0 0 transparent,0 0 transparent,0 0 transparent
0 0 2rem rgb(0 0 0 / 10%)
0 0.25rem 0.5rem rgb(0 0 0 / 15%)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

430

480

600

640

768

1024

1280

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1280 px

680 px

600 px

570 px

500 px

400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 23 characters, short enough to show in full in search results.
▲ CheckThe description is 169 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Entrepreneur use?: Entrepreneur’s website uses three typefaces: Inter (headings and body text), self-hosted; Playfair Display, self-hosted; PT Serif, self-hosted.
What are Entrepreneur’s brand colours?: The main colours on entrepreneur.com are Light Slate Blue (#193CB8), Black (#101828), Deep Slate Blue (#364153), Maroon (#7F1D1D), Dark Red (#9F0712) and Dim Grey (#4A5565).
What colour is Entrepreneur’s text and background?: Body text is #020618 on a #FFFFFF background.
Where is Entrepreneur’s logo from?: The logo shown in this guide was found on entrepreneur.com’s homepage. For official logo files and usage rules, check Entrepreneur’s own brand or press page.
Is this Entrepreneur’s official style guide?: No. SiteStyleGuide made it from entrepreneur.com’s public web pages on 24 October 2026, and isn’t affiliated with Entrepreneur. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

entrepreneur-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* entrepreneur.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/entrepreneur.com) */
:root {
  /* Colours */
  --text: #020618;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-light-black: #020618;
  --colour-deep-black: #000000;
  --colour-off-white: #E5E7EB;
  --colour-light-slate-blue: #193CB8;
  --colour-black: #101828;
  --colour-deep-slate-blue: #364153;
  --colour-maroon: #7F1D1D;
  --colour-dark-red: #9F0712;
  --colour-dim-grey: #4A5565;
  --colour-royal-blue: #155DFC;
  --colour-dodger-blue: #3280FF;
  --gradient-1: linear-gradient(initial);

  /* Typefaces */
  --font-headings: 'Inter', system-ui, -apple-system, 'Segoe UI', 'Roboto', 'Ubuntu';
  --font-buttons: 'Inter', system-ui, -apple-system, 'Segoe UI', 'Roboto', 'Ubuntu';

  /* Type scale */
  --text-h2: 2em;
  --leading-h2: 1.25;
  --text-a: 16px;

  /* Shape */
  --radius-1: 0.5rem;
  --radius-2: .5rem;
  --radius-3: 50%;
  --radius-4: 0.3125rem;
  --radius-5: .25rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 430px;
  --breakpoint-2: 480px;
  --breakpoint-3: 600px;
  --breakpoint-4: 640px;
  --breakpoint-5: 768px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1536px;
  --max-width-1: 1280px;
  --max-width-2: 680px;
  --max-width-3: 600px;
  --max-width-4: 570px;
  --max-width-5: 500px;
  --max-width-6: 400px;
}

{
    "site": "entrepreneur.com",
    "source": "https://sitestyleguide.com/entrepreneur.com",
    "text": "#020618",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Light Black",
            "hex": "#020618",
            "rgb": [
                2,
                6,
                24
            ]
        },
        {
            "name": "Deep Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#E5E7EB",
            "rgb": [
                229,
                231,
                235
            ]
        },
        {
            "name": "Light Slate Blue",
            "hex": "#193CB8",
            "rgb": [
                25,
                60,
                184
            ]
        },
        {
            "name": "Black",
            "hex": "#101828",
            "rgb": [
                16,
                24,
                40
            ]
        },
        {
            "name": "Deep Slate Blue",
            "hex": "#364153",
            "rgb": [
                54,
                65,
                83
            ]
        },
        {
            "name": "Maroon",
            "hex": "#7F1D1D",
            "rgb": [
                127,
                29,
                29
            ]
        },
        {
            "name": "Dark Red",
            "hex": "#9F0712",
            "rgb": [
                159,
                7,
                18
            ]
        },
        {
            "name": "Dim Grey",
            "hex": "#4A5565",
            "rgb": [
                74,
                85,
                101
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#155DFC",
            "rgb": [
                21,
                93,
                252
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#3280FF",
            "rgb": [
                50,
                128,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "Inter",
            "stack": "\"Inter\", system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, sans-serif",
            "weights": [
                100,
                600,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Playfair Display",
            "stack": "\"Playfair Display\", serif",
            "weights": [
                100,
                600,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "PT Serif",
            "stack": "\"PT Serif\", serif",
            "weights": [
                400,
                600
            ],
            "source": "Self-hosted"
        }
    ]
}

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Run entrepreneur.com?

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

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Entrepreneurstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Light Black

Deep Black

Off White

Colours

Light Slate Blue

Black

Deep Slate Blue

Maroon

Dark Red

Dim Grey

Royal Blue

Dodger Blue

Gradients

Inter

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

ITFixio

IGN

Deezer

AI-Native Cloud

European Union

sears.com

PetMD

china.com.cn

Entrepreneurstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Light Black

Deep Black

Off White

Colours

Light Slate Blue

Black

Deep Slate Blue

Maroon

Dark Red

Dim Grey

Royal Blue

Dodger Blue

Gradients

Inter

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run entrepreneur.com?

Also set in Inter

ITFixio

IGN

Deezer

AI-Native Cloud

Similar colours

European Union

sears.com

PetMD

china.com.cn

Title &
description