What font does Red Bull use?

Red Bull’s website uses two typefaces: Helvetica (headings and body text), a system font; Bull VF, self-hosted.

What are Red Bull’s brand colours?

The main colours on redbull.com are Deep Midnight Blue (#00162B), Light Midnight Blue (#001C39), Crimson (#DB0A40), Black (#000F1E), Red (#E02B28) and Deep Royal Blue (#4E69A2).

What colour is Red Bull’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is Red Bull’s logo from?

The logo shown in this guide was found on redbull.com’s homepage. For official logo files and usage rules, check Red Bull’s own brand or press page.

Is this Red Bull’s official style guide?

No. SiteStyleGuide made it from redbull.com’s public web pages on 23 October 2026, and isn’t affiliated with Red Bull. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from redbull.com’s public web pages. Not affiliated with or endorsed by Red Bull. The real site is redbull.com ↗

Unofficial style guide

Red Bullstyle guide

Red Bull’s website (redbull.com) uses Helvetica for its headings and body text. Its palette is led by Deep Midnight Blue (#00162B), Light Midnight Blue (#001C39) and Crimson (#DB0A40), with #000000 text on #FFFFFF. Captured from the live site on 23 October 2026.

Website: redbull.com
Typefaces: Helvetica, Bull VF
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 23 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the redbull.com homepage on a desktop screen — Screenshot of redbull.com on a 1440 px desktop screen, 23 Oct 2026.

Screenshot of the redbull.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Red Bull Energy Drink – Gives You Wiiings; ● 41 / 60 characters
Meta description: Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams and more.; ● 149 / 160 characters
Site name: Red Bull
og:title: Red Bull Energy Drink – Gives you wiiings.
og:description: Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams and more.
Language: en-au
Theme colour: #001e3c

In search results

Red Bullhttps://www.redbull.com/au-en

Red Bull Energy Drink – Gives You Wiiings

Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams and more.

When shared

redbull.com

Red Bull Energy Drink – Gives you wiiings.

Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists…

Logo & favicons

Found as: image in the header. SVG, 225 × 36.

Logo

On white

On black

On Deep Midnight Blue

Favicons

8 found

512 px · PNG manifest
384 px · PNG manifest
192 px · PNG icon
192 px · PNG manifest
180 px · PNG apple-touch-icon
96 px · PNG icon
32 px · PNG icon
16 px · PNG icon

Red Bull Energy Drink – Gives You Wiiings

Light browser tab

Red Bull Energy Drink – Gives You Wiiings

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 41.6%
Near Black 9.6%
Deep Midnight Blue 9%
Black 6.1%
Light Midnight Blue 5.3%
Crimson 5%
Grey 4.8%
Black 4.5%
Red 3.2%
Deep Royal Blue 1.6%
Fire Brick 1.6%
Orange Red 1.6%
Light Lime Green 1.6%
Light Royal Blue 1.6%
Deep Lime Green 1.6%
Steel Blue 1.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, graphic · body, --cosmos-icon-color
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 4 4 90

On text
1.20:1 Fail

On white
17.54:1 AAA

Text, graphic · .event-feed-card__title, .film-feed-card__title
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, graphic · body, .header-dropdown__item--cta .header-dropdown__icon
Grey

HEX

RGB

HSL

OKLCH

CMYK
3 3 0 53

On text
4.49:1 AA large

On white
4.67:1 AA

Text, background · .cartoon-feed-card__subheading, .film-feed-card__meta-item--series-meta

Colours

Brand colours and accents, most used first

Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 49 0 83

On text
1.15:1 Fail

On white
18.27:1 AAA

Background, graphic, border · .panoptikum-carousel--tv .panoptikum-carousel__item-wrapper--with-gradient:after, .dark-theme .menu-header--opaque
Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 51 0 78

On text
1.23:1 Fail

On white
17.14:1 AAA

Background, theme, graphic · .dark-theme.opaque-theme .header-panel, theme-color meta tag
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 95 71 14

On text
4.13:1 AA large

On white
5.09:1 AA

Background, border · .progress-bar--scroll-indicator .progress-bar__progress, .header-navigation-links__item--active .header-navigation-links__item-content:af
Black

HEX

RGB

HSL

OKLCH

CMYK
100 50 0 88

On text
1.09:1 Fail

On white
19.32:1 AAA

Text · .audio-episode-feed-card__title, .cosmos-title.sc-cosmos-title-14-8-0
Red

HEX

RGB

HSL

OKLCH

CMYK
0 81 82 12

On text
4.55:1 AA

On white
4.62:1 AA

Background · .share-bar__element--flipboard .share-bar__button, .share-button--flipboard .share-button__button
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
52 35 0 36

On text
3.87:1 AA large

On white
5.43:1 AA

Background · .share-bar__element--facebook .share-bar__button, .share-button--facebook .share-button__button
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 96 85 26

On text
3.22:1 AA large

On white
6.53:1 AA

Background · .share-bar__element--pinterest .share-bar__button, .share-button--pinterest .share-button__button
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 73 100 0

On text
6.10:1 AA

On white
3.44:1 AA large

Background · .share-bar__element--reddit .share-bar__button, .share-button--reddit .share-button__button
Light Lime Green

HEX

RGB

HSL

OKLCH

CMYK
51 0 45 18

On text
10.82:1 AAA

On white
1.94:1 Fail

Background · .share-bar__element--whatsapp .share-bar__button, .share-button--whatsapp .share-button__button
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
46 24 0 44

On text
3.90:1 AA large

On white
5.39:1 AA

Background · .share-bar__element--vk .share-bar__button, .share-button--vk .share-button__button
Deep Lime Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 100 27

On text
7.94:1 AAA

On white
2.64:1 Fail

Background · .share-bar__element--line .share-bar__button, .share-button--line .share-button__button
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
70 28 0 40

On text
3.81:1 AA large

On white
5.52:1 AA

Background · .share-bar__element--wykop .share-bar__button, .share-button--wykop .share-button__button

Gradients

linear-gradient(203deg,#00162b33 0% 4.13%,#00162b31 8.27%,#00162b2f 12.4%,#00162b2b 16.54%,#00162b27 20.67%,#00162b22 24.8%,#00162b1c 28.94%,#00162b17 33.07%,#00162b11 37.2%,#00162b0c 41.34%,#00162b07 45.47%,#00162b04 49.61%,#00162b02 53.74%,#00162b00 57.87% 62.01%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Helvetica

Aa 400

Helvetica

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 300 Aa 800

Bull VF

Self-hosted · weights 300, 800 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 18 px

Body 100% / 1 Helvetica

Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams…

Paragraph 100%

Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams…

Small 100%

Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams…

Link 100%

Sizes in use

Most common across the site

22pxline 28px · 1 rules
20pxline 24px · 4 rules
18pxline 24px · 3 rules
17pxline 24px · 6 rules
16pxline 20px · 3 rules
14pxline 20px · 13 rules
12pxline 16px · 7 rules
10pxline 24px · 1 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

8px · 34×
50% · 29×
12px · 17×
9999px · 15×
14998.5px · 9×
6px · 6×

Shadows

0 8px 12px #000f1e0a,0 2px 4px #000f1e05
0 8px 12px 12px #000f1e0a,0 2px 4px 12px #000f1e05
0 8px 12px #000f1e0d
0 8px 16px #000f1e1f

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

380

650

1000

1200

1350

On a scale of 0 to 1440 px.

Content widths (max-width)

1920 px

1600 px

610 px

600 px

512 px

343 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 41 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Red Bull use?: Red Bull’s website uses two typefaces: Helvetica (headings and body text), a system font; Bull VF, self-hosted.
What are Red Bull’s brand colours?: The main colours on redbull.com are Deep Midnight Blue (#00162B), Light Midnight Blue (#001C39), Crimson (#DB0A40), Black (#000F1E), Red (#E02B28) and Deep Royal Blue (#4E69A2).
What colour is Red Bull’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is Red Bull’s logo from?: The logo shown in this guide was found on redbull.com’s homepage. For official logo files and usage rules, check Red Bull’s own brand or press page.
Is this Red Bull’s official style guide?: No. SiteStyleGuide made it from redbull.com’s public web pages on 23 October 2026, and isn’t affiliated with Red Bull. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

redbull-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* redbull.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/redbull.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1A1919;
  --colour-black: #000000;
  --colour-grey: #737477;
  --colour-deep-midnight-blue: #00162B;
  --colour-light-midnight-blue: #001C39;
  --colour-crimson: #DB0A40;
  --colour-black-2: #000F1E;
  --colour-red: #E02B28;
  --colour-deep-royal-blue: #4E69A2;
  --colour-fire-brick: #BD081C;
  --colour-orange-red: #FF4500;
  --colour-light-lime-green: #65D072;
  --colour-light-royal-blue: #4D6D8F;
  --colour-deep-lime-green: #00B900;
  --colour-steel-blue: #2E6E99;
  --gradient-3: linear-gradient(203deg,#00162b33 0% 4.13%,#00162b31 8.27%,#00162b2f 12.4%,#00162b2b 16.54%,#00162b27 20.67%,#00162b22 24.8%,#00162b1c 28.94%,#00162b17 33.07%,#00162b11 37.2%,#00162b0c 41.34%,#00162b07 45.47%,#00162b04 49.61%,#00162b02 53.74%,#00162b00 57.87% 62.01%);

  /* Typefaces */
  --font-body: 'Helvetica', sans-serif;
  --font-other: 'Bull VF', 'Helvetica', sans-serif;

  /* Type scale */
  --text-body: 100%;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 50%;
  --radius-3: 12px;
  --radius-4: 9999px;
  --radius-5: 14998.5px;
  --radius-6: 6px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 380px;
  --breakpoint-2: 650px;
  --breakpoint-3: 1000px;
  --breakpoint-4: 1200px;
  --breakpoint-5: 1350px;
  --max-width-1: 1920px;
  --max-width-2: 1600px;
  --max-width-3: 610px;
  --max-width-4: 600px;
  --max-width-5: 512px;
  --max-width-6: 343px;
}

{
    "site": "redbull.com",
    "source": "https://sitestyleguide.com/redbull.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1A1919",
            "rgb": [
                26,
                25,
                25
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Grey",
            "hex": "#737477",
            "rgb": [
                115,
                116,
                119
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#00162B",
            "rgb": [
                0,
                22,
                43
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#001C39",
            "rgb": [
                0,
                28,
                57
            ]
        },
        {
            "name": "Crimson",
            "hex": "#DB0A40",
            "rgb": [
                219,
                10,
                64
            ]
        },
        {
            "name": "Black",
            "hex": "#000F1E",
            "rgb": [
                0,
                15,
                30
            ]
        },
        {
            "name": "Red",
            "hex": "#E02B28",
            "rgb": [
                224,
                43,
                40
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#4E69A2",
            "rgb": [
                78,
                105,
                162
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#BD081C",
            "rgb": [
                189,
                8,
                28
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#FF4500",
            "rgb": [
                255,
                69,
                0
            ]
        },
        {
            "name": "Light Lime Green",
            "hex": "#65D072",
            "rgb": [
                101,
                208,
                114
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#4D6D8F",
            "rgb": [
                77,
                109,
                143
            ]
        },
        {
            "name": "Deep Lime Green",
            "hex": "#00B900",
            "rgb": [
                0,
                185,
                0
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#2E6E99",
            "rgb": [
                46,
                110,
                153
            ]
        }
    ],
    "fonts": [
        {
            "name": "Helvetica",
            "stack": "Helvetica, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Bull VF",
            "stack": "Bull VF, Helvetica, sans-serif",
            "weights": [
                300,
                800
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using Helvetica as their main typeface

Presseportal.de

presseportal.de · set in Helvetica
Save
fidelity.com

fidelity.com · set in Helvetica
Save
myntra.com

myntra.com · set in Helvetica
Save
canada.ca

canada.ca · set in Helvetica
Save

Websites whose lead colour is closest to Red Bull’s

definicion.de

definicion.de · 3 days ago
Save
Twilio

segment.com · 6 days ago
Save
biblehub.com

biblehub.com · 3 days ago
Save
Outbrain

outbrain.com · 3 days ago
Save

Captured from redbull.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Red Bull; this guide describes the public website for reference.

Red Bullstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Grey

Colours

Deep Midnight Blue

Light Midnight Blue

Crimson

Black

Red

Deep Royal Blue

Fire Brick

Orange Red

Light Lime Green

Light Royal Blue

Deep Lime Green

Steel Blue

Gradients

Helvetica

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run redbull.com?

Also set in Helvetica

Presseportal.de

fidelity.com

myntra.com

canada.ca

Similar colours

definicion.de

Twilio

biblehub.com

Outbrain

Title &
description