What font does TensorFlow use?

TensorFlow’s website uses three typefaces: Google Sans (headings), google Fonts; Roboto (body text), google Fonts; Roboto Mono, google Fonts.

What are TensorFlow’s brand colours?

The main colours on tensorflow.org are Deep Slate Blue (#425066), Light Royal Blue (#1A73E8), Chocolate (#FF6F00), Deep Lavender (#D2E3FC), Deep Royal Blue (#185ABC) and Cornflower Blue (#8AB4F8).

What colour is TensorFlow’s text and background?

Body text is #616161 on a #FFFFFF background.

Where is TensorFlow’s logo from?

The logo shown in this guide was found on tensorflow.org’s homepage. For official logo files and usage rules, check TensorFlow’s own brand or press page.

Is this TensorFlow’s official style guide?

No. SiteStyleGuide made it from tensorflow.org’s public web pages on 27 October 2026, and isn’t affiliated with TensorFlow. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from tensorflow.org’s public web pages. Not affiliated with or endorsed by TensorFlow. The real site is tensorflow.org ↗

Unofficial style guide

TensorFlowstyle guide

TensorFlow’s website (tensorflow.org) sets its headings in Google Sans and its body text in Roboto. Its palette is led by Deep Slate Blue (#425066), Light Royal Blue (#1A73E8) and Chocolate (#FF6F00), with #616161 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: tensorflow.org
Typefaces: Google Sans, Roboto, Roboto Mono
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the tensorflow.org homepage on a desktop screen — Screenshot of tensorflow.org on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the tensorflow.org homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: TensorFlow; ● 10 / 60 characters
Meta description: An end-to-end open source machine learning platform for everyone. Discover TensorFlow's flexible ecosystem of tools, libraries and community resources.; ● 151 / 160 characters
Site name: TensorFlow
og:title: TensorFlow
og:description: An end-to-end open source machine learning platform for everyone. Discover TensorFlow's flexible ecosystem of tools, libraries and community resources.
Language: en
Theme colour: #ff6f00

In search results

TensorFlowhttps://www.tensorflow.org/

TensorFlow

An end-to-end open source machine learning platform for everyone. Discover TensorFlow's flexible ecosystem of tools, libraries and community resources.

When shared

tensorflow.org

TensorFlow

An end-to-end open source machine learning platform for everyone. Discover TensorFlow's flexible ecosystem of…

Logo & favicons

Found as: schema.org logo. PNG, 352 × 210.

Logo

On white

On black

On Deep Slate Blue

Favicons

7 found

180 px · PNG apple-touch-icon
152 px · PNG manifest
144 px · PNG manifest
128 px · PNG manifest
96 px · PNG manifest
72 px · PNG manifest
32 px · PNG shortcut icon

TensorFlow

Light browser tab

TensorFlow

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#616161) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 31.6%
Near Black 14.4%
Cool Dark Grey 13.1%
Deep Slate Blue 9.6%
Light Royal Blue 8.1%
Off White 6.9%
Chocolate 4.5%
Deep Lavender 2.5%
Deep Royal Blue 1.7%
Cornflower Blue 1.5%
Royal Blue 1.5%
Light Lavender 1%
Light Slate Blue 1%
Light Steel Blue 1%
Orange 1%
Midnight Blue 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
6.19:1 AA

On white
—

Background, text, border · --devsite-foreground-button-primary-color, devsite-targeted-hero.state-loading .devsite-landing-row-item-body h2:after
Near Black

HEX

RGB

HSL

OKLCH

CMYK
11 8 0 86

On text
2.60:1 Fail

On white
16.10:1 AAA

Text, background, graphic · .devsite-search-project .devsite-project-scoped-results-title .devsite-top-logo-, devsite-topic .devsite-topic-section--row .devsite-topic-section--card .devsite-
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
9 5 0 59

On text
1.02:1 Fail

On white
6.05:1 AA

Text, background, border · devsite-concierge-api-explorer-panel .devsite-concierge-api-index-header .devsit, .devsite-claim-badge-dialog .buttons-container .sharing .material-icons
Off White

HEX

RGB

HSL

OKLCH

CMYK
2 1 0 7

On text
5.14:1 AA

On white
1.21:1 Fail

Text, background, border · .color-scheme--dark devsite-concierge-api-explorer-panel .devsite-concierge-api-, .color-scheme--dark devsite-concierge-info-panel .devsite-info-ai-generated-head

Colours

Brand colours and accents, most used first

Deep Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
35 22 0 60

On text
1.32:1 Fail

On white
8.17:1 AAA

Text, background, border · .tensorsite-side-side--redesign .tensorsite-side-side__main-section .tensorsite-, .tensorsite-accordion .expand-control__title
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
89 50 0 9

On text
1.37:1 Fail

On white
4.51:1 AA

Text, background, border · devsite-access-pass-builder .pass-form .tabs-wrapper .tab[active]>button, body[codelabs-content-type=scrolling][type=codelab] devsite-toc .devsite-nav-act
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 56 100 0

On text
2.22:1 Fail

On white
2.79:1 Fail

Background, text, border · .devsite-banner-announcement .button-tfo-announcement, .devsite-banner-announcement .button-tfo-announcement:before
Deep Lavender

HEX

RGB

HSL

OKLCH

CMYK
17 10 0 1

On text
4.76:1 AA

On white
1.30:1 Fail

Background, text, border · devsite-header devsite-search[enable-search-summaries] .devsite-search-field:hov, [background]:not(.devsite-landing-row-cards) .button:not([disabled])
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
87 52 0 26

On text
1.05:1 Fail

On white
6.51:1 AA

Background, text, border · --devsite-foreground-button-primary-background-hover, .button-blue:active
Cornflower Blue

HEX

RGB

HSL

OKLCH

CMYK
44 27 0 3

On text
2.94:1 Fail

On white
2.11:1 Fail

Text, background, graphic · .devsite-search-summary-loading-text-inner, .color-scheme--dark .devsite-concierge-menu-item--selected .devsite-concierge-me
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
88 51 0 18

On text
1.15:1 Fail

On white
5.37:1 AA

Background, text, border · .color-scheme--dark .devsite-search-summary-loading-text-inner, --devsite-link-color
Light Lavender

HEX

RGB

HSL

OKLCH

CMYK
4 8 0 1

On text
5.24:1 AA

On white
1.18:1 Fail

Background, border · [layout=docs] devsite-concierge-ai-panel .devsite-concierge-panel-chat-header h3, .devsite-search-summary-heading-beta-text
Light Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
86 53 0 35

On text
1.27:1 Fail

On white
7.85:1 AAA

Text, background, border · devsite-vplus .devsite-vplus-pause, devsite-vplus .devsite-vplus-caption-control
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
33 20 0 2

On text
3.60:1 AA large

On white
1.72:1 Fail

Background, text · devsite-header devsite-search[enable-search-summaries] .devsite-search-field:hov, devsite-recommendations .significatio-buttons button:focus
Orange

HEX

RGB

HSL

OKLCH

CMYK
0 34 100 0

On text
3.20:1 AA large

On white
1.93:1 Fail

Background · .tensorsite-block--code-block .colab-callout-footer .button, .tensorsite-footer__container
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
37 23 0 75

On text
2.08:1 Fail

On white
12.91:1 AAA

Text, background · .tensorsite-top-tab__tabs label::after, .color-scheme--dark devsite-concierge-ai-panel .devsite-concierge-panel-code-dis

Gradients

linear-gradient(to top right, #ff6f00, #FFA800)
linear-gradient(left,transparent,#fff 50%,transparent)
linear-gradient(90deg,transparent 0,#fff 50%,transparent)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Google Sans

Aa 400 Aa 700

Google Sans

Google Fonts · weights 400, 500, 600, 700 · headings, buttons

Aa 300 Aa 700

Roboto

Google Fonts · weights 300, 400, 500, 700 · headings, buttons, body

Aa 400 Aa 700

Roboto Mono

Google Fonts · weights 400, 500, 700 · headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 34px / 44px weight 500 · Google Sans

TensorFlow

Heading 2 36px / 48px weight 700 · Google Sans

TensorFlow

Heading 3 24px / 32px weight 700 · Google Sans

TensorFlow

Heading 4 20px / 26px weight 500 · Google Sans

TensorFlow

Heading 5 16px / 26px weight 700 · Google Sans

TensorFlow

Heading 6 14px / 22px weight 700 · Google Sans

TensorFlow

Body 16px / 28px Roboto

An end-to-end open source machine learning platform for everyone. Discover TensorFlow's flexible ecosystem of tools, libraries and communit…

Paragraph 28px / 36px weight 400 · Roboto

An end-to-end open source machine learning platform for everyone. Discover TensorFlow's flexible ecosystem of tools, libraries and communit…

Button 14px / 34px none

Get started

Link 28px / 36px weight 500 · none · Roboto

Sizes in use

Most common across the site

32pxline 40px · 17 rules
24pxline 32px · 50 rules
20pxline 26px · 42 rules
18pxline 24px · 52 rules
16pxline 24px · 104 rules
14pxline 20px · 160 rules
13pxline 21px · 38 rules
12pxline 16px · 57 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button-blue · #1A73E8

Link

Read our latest news today.

a · #FF6F00

Corner radius

4px · 80×
50% · 71×
10px · 50×
8px · 38×
2px · 23×

Shadows

0 1px 2px 0 rgba(60,64,67,.3),0 2px 6px 2px rgba(60,64,67,.15)
0 1px 2px 0 rgba(60,64,67,.3),0 1px 3px 1px rgba(60,64,67,.15)
0 0 36px rgba(0,0,0,0.1)
0 1px 3px 0 rgba(60,64,67,.3),0 4px 8px 3px rgba(60,64,67,.15)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600

767

768

840

850

1000

1279

1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1420 px

936 px

800 px

600 px

378 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 10 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does TensorFlow use?: TensorFlow’s website uses three typefaces: Google Sans (headings), google Fonts; Roboto (body text), google Fonts; Roboto Mono, google Fonts.
What are TensorFlow’s brand colours?: The main colours on tensorflow.org are Deep Slate Blue (#425066), Light Royal Blue (#1A73E8), Chocolate (#FF6F00), Deep Lavender (#D2E3FC), Deep Royal Blue (#185ABC) and Cornflower Blue (#8AB4F8).
What colour is TensorFlow’s text and background?: Body text is #616161 on a #FFFFFF background.
Where is TensorFlow’s logo from?: The logo shown in this guide was found on tensorflow.org’s homepage. For official logo files and usage rules, check TensorFlow’s own brand or press page.
Is this TensorFlow’s official style guide?: No. SiteStyleGuide made it from tensorflow.org’s public web pages on 27 October 2026, and isn’t affiliated with TensorFlow. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

tensorflow-org-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* tensorflow.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/tensorflow.org) */
:root {
  /* Colours */
  --text: #616161;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #202124;
  --colour-cool-dark-grey: #5F6368;
  --colour-off-white: #E8EAED;
  --colour-deep-slate-blue: #425066;
  --colour-light-royal-blue: #1A73E8;
  --colour-chocolate: #FF6F00;
  --colour-deep-lavender: #D2E3FC;
  --colour-deep-royal-blue: #185ABC;
  --colour-cornflower-blue: #8AB4F8;
  --colour-royal-blue: #1967D2;
  --colour-light-lavender: #F3E8FD;
  --colour-light-slate-blue: #174EA6;
  --colour-light-steel-blue: #A8C7FA;
  --colour-orange: #FFA800;
  --colour-midnight-blue: #293241;
  --gradient-1: linear-gradient(to top right, #ff6f00, #FFA800);
  --gradient-2: linear-gradient(left,transparent,#fff 50%,transparent);
  --gradient-3: linear-gradient(90deg,transparent 0,#fff 50%,transparent);

  /* Typefaces */
  --font-headings: 'Google Sans', sans-serif;
  --font-buttons: 'Google Sans', sans-serif;
  --font-body: 'Roboto';

  /* Type scale */
  --text-h1: 34px;
  --leading-h1: 44px;
  --text-h2: 36px;
  --leading-h2: 48px;
  --text-h3: 24px;
  --leading-h3: 32px;
  --text-h4: 20px;
  --leading-h4: 26px;
  --text-h5: 16px;
  --leading-h5: 26px;
  --text-h6: 14px;
  --leading-h6: 22px;
  --text-body: 16px;
  --leading-body: 28px;
  --text-p: 28px;
  --leading-p: 36px;
  --text-button: 14px;
  --leading-button: 34px;
  --text-a: 28px;
  --leading-a: 36px;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 50%;
  --radius-3: 10px;
  --radius-4: 8px;
  --radius-5: 2px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 840px;
  --breakpoint-5: 850px;
  --breakpoint-6: 1000px;
  --breakpoint-7: 1279px;
  --breakpoint-8: 1280px;
  --max-width-1: 1420px;
  --max-width-2: 936px;
  --max-width-3: 800px;
  --max-width-4: 600px;
  --max-width-5: 378px;
  --max-width-6: 300px;
}

{
    "site": "tensorflow.org",
    "source": "https://sitestyleguide.com/tensorflow.org",
    "text": "#616161",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#202124",
            "rgb": [
                32,
                33,
                36
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#5F6368",
            "rgb": [
                95,
                99,
                104
            ]
        },
        {
            "name": "Off White",
            "hex": "#E8EAED",
            "rgb": [
                232,
                234,
                237
            ]
        },
        {
            "name": "Deep Slate Blue",
            "hex": "#425066",
            "rgb": [
                66,
                80,
                102
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#1A73E8",
            "rgb": [
                26,
                115,
                232
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#FF6F00",
            "rgb": [
                255,
                111,
                0
            ]
        },
        {
            "name": "Deep Lavender",
            "hex": "#D2E3FC",
            "rgb": [
                210,
                227,
                252
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#185ABC",
            "rgb": [
                24,
                90,
                188
            ]
        },
        {
            "name": "Cornflower Blue",
            "hex": "#8AB4F8",
            "rgb": [
                138,
                180,
                248
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#1967D2",
            "rgb": [
                25,
                103,
                210
            ]
        },
        {
            "name": "Light Lavender",
            "hex": "#F3E8FD",
            "rgb": [
                243,
                232,
                253
            ]
        },
        {
            "name": "Light Slate Blue",
            "hex": "#174EA6",
            "rgb": [
                23,
                78,
                166
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#A8C7FA",
            "rgb": [
                168,
                199,
                250
            ]
        },
        {
            "name": "Orange",
            "hex": "#FFA800",
            "rgb": [
                255,
                168,
                0
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#293241",
            "rgb": [
                41,
                50,
                65
            ]
        }
    ],
    "fonts": [
        {
            "name": "Google Sans",
            "stack": "\"Google Sans\", sans-serif",
            "weights": [
                400,
                500,
                600,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Roboto",
            "stack": "Roboto",
            "weights": [
                300,
                400,
                500,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Roboto Mono",
            "stack": "Roboto Mono, monospace",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Google Fonts"
        }
    ]
}

Other websites using Google Sans as their main typeface

Waze

waze.com · set in Google Sans
Save
Google

thinkwithgoogle.com · set in Google Sans
Save
gmail.com

gmail.com · set in Google Sans
Save
blog.google

blog.google · set in Google Sans
Save

Websites whose lead colour is closest to TensorFlow’s

k618.cn

k618.cn · 3 days ago
Save
IGN

ign.com · 1 day ago
Save
tai-xiu-online.com

unblocked.la · 4 days ago
Save
histats.com

histats.com · 6 days ago
Save

Captured from tensorflow.org on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by TensorFlow; this guide describes the public website for reference.

TensorFlowstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Cool Dark Grey

Off White

Colours

Deep Slate Blue

Light Royal Blue

Chocolate

Deep Lavender

Deep Royal Blue

Cornflower Blue

Royal Blue

Light Lavender

Light Slate Blue

Light Steel Blue

Orange

Midnight Blue

Gradients

Google Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run tensorflow.org?

Also set in Google Sans

Waze

Google

gmail.com

blog.google

Similar colours

k618.cn

IGN

tai-xiu-online.com

histats.com

Title &
description