SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from zillow.com’s public web pages. Not affiliated with or endorsed by Zillow. The real site is zillow.com ↗

Zillow logo

Unofficial style guide

Zillowstyle guide

Zillow’s website (zillow.com) uses Inter for its headings and body text. Its palette is led by Blue (#0041D9), Midnight Blue (#001962) and Dim Grey (#535364), with #111116 text on #FFFFFF. Captured from the live site on 21 October 2026.

Website
zillow.com
Typefaces
Inter, Object Sans, Open Sans
Palette
4 neutrals, 5 colours, 1 gradient
Captured
21 Oct 2026 · added by @sitestyleguide
https://www.zillow.com/ Screenshot
Screenshot of the zillow.com homepage on a desktop screen
Screenshot of zillow.com on a 1440 px desktop screen, 21 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Zillow: Real Estate, Apartments, Mortgages & Home Values
● 56 / 60 characters
Meta description
The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
● 154 / 160 characters
Site name
Zillow
og:title
Zillow: Real Estate, Apartments, Mortgages & Home Values
og:description
The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
Language
en

In search results

Zillowhttps://www.zillow.com/

Zillow: Real Estate, Apartments, Mortgages & Home Values

The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.

When shared

No og:image, so no picture

zillow.com

Zillow: Real Estate, Apartments, Mortgages & Home Values

The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#111116) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 27.1%
  • Blue 21.7%
  • Cool Near Black 20.9%
  • Cool Light Grey 9.8%
  • Midnight Blue 7.4%
  • Dim Grey 4.3%
  • Dark Slate Blue 4.3%
  • Light Sky Blue 2.4%
  • Cool Off White 2.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    18.82:1 AAA
    On white
    —

    Background, text, border · body:not(.mobile-web):not(.tablet-web):not(.znav-force-mobile-layout) #page-head, body.znav-transparent .pfs__sc-80tljk-0[data-mobilenavopen="false"] .pfs__sc-103

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    23 23 0 91
    On text
    —
    On white
    18.82:1 AAA

    Text · .gSXCju, .lcrsxX

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 3 0 17
    On text
    11.89:1 AAA
    On white
    1.58:1 Fail

    Border, background · body:not(.mobile-web):not(.tablet-web):not(.znav-force-mobile-layout) #page-head, .coqXyr

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 2 0 0
    On text
    17.78:1 AAA
    On white
    1.06:1 Fail

    Background · --sbsa-glmLoi, .btpmaa:hover > :first-child

Colours

Brand colours and accents, most used first
  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 70 0 15
    On text
    2.47:1 Fail
    On white
    7.61:1 AAA

    Text, background, border · .ivHafp, .jqTlen

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 74 0 62
    On text
    1.18:1 Fail
    On white
    15.96:1 AAA

    Text, background, border · .jWVnYy[aria-pressed="true"][aria-pressed="true"], .ivHafp:active

  • Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    17 17 0 61
    On text
    2.50:1 Fail
    On white
    7.53:1 AAA

    Text · .bynNlw, .ezPwpO

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 70 0 33
    On text
    1.85:1 Fail
    On white
    10.19:1 AAA

    Text, background, border · .ivHafp:focus, --sbsa-bUCcUQ

  • Light Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    60 29 0 0
    On text
    8.54:1 AAA
    On white
    2.20:1 Fail

    Background · .dUHUfY img, --sbsa-hIEEwj

Gradients

  • conic-gradient(from 90deg at 50% 66%,#0000 20deg,currentColor 360deg)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Inter

Aa 400 Aa 800

Inter

Served from www.zillowstatic.com · weights 400, 700, 800 · shown in a stand-in if you don’t have it

Aa 800

Object Sans

Served from www.zillowstatic.com · weights 800 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Open Sans

Google Fonts · weights 400, 600, 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Sizes in use

Most common across the site
  • 16pxline 24px · 6 rules
  • 15pxline 28px · 1 rules
  • 14pxline 24px · 10 rules
  • 13px1 rules
  • 12px1 rules
  • 10pxline 16px · 2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 12px · 3×
  • Radio · 1×
  • 4px · 1×

Shadows

  • 0 0 2px 3px #BFDFFF,0 0 2px 4px #0041D9

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320
480
481
768
769
889
890
1024

On a scale of 0 to 1440 px.

Content widths (max-width)

1280 px
720 px
500 px
400 px
375 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 56 characters, short enough to show in full in search results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Zillow use?
Zillow’s website uses three typefaces: Inter (headings and body text), served from www.zillowstatic.com; Object Sans, served from www.zillowstatic.com; Open Sans, google Fonts.
What are Zillow’s brand colours?
The main colours on zillow.com are Blue (#0041D9), Midnight Blue (#001962), Dim Grey (#535364), Dark Slate Blue (#0033AB), Light Sky Blue (#65B4FF) and White (#FFFFFF).
What colour is Zillow’s text and background?
Body text is #111116 on a #FFFFFF background.
Where is Zillow’s logo from?
The logo shown in this guide was found on zillow.com’s homepage. For official logo files and usage rules, check Zillow’s own brand or press page.
Is this Zillow’s official style guide?
No. SiteStyleGuide made it from zillow.com’s public web pages on 21 October 2026, and isn’t affiliated with Zillow. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

zillow-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* zillow.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/zillow.com) */
:root {
  /* Colours */
  --text: #111116;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #111116;
  --colour-cool-light-grey: #CDCDD3;
  --colour-cool-off-white: #F4F9FF;
  --colour-blue: #0041D9;
  --colour-midnight-blue: #001962;
  --colour-dim-grey: #535364;
  --colour-dark-slate-blue: #0033AB;
  --colour-light-sky-blue: #65B4FF;
  --gradient-1: conic-gradient(from 90deg at 50% 66%,#0000 20deg,currentColor 360deg);

  /* Typefaces */
  --font-other: 'Inter', 'Adjusted Arial', 'Tahoma', 'Geneva', sans-serif;

  /* Shape */
  --radius-1: 12px;
  --radius-2: Radio;
  --radius-3: 4px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 480px;
  --breakpoint-3: 481px;
  --breakpoint-4: 768px;
  --breakpoint-5: 769px;
  --breakpoint-6: 889px;
  --breakpoint-7: 890px;
  --breakpoint-8: 1024px;
  --max-width-1: 1280px;
  --max-width-2: 720px;
  --max-width-3: 500px;
  --max-width-4: 400px;
  --max-width-5: 375px;
  --max-width-6: 300px;
}

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Share

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Share

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Other websites using Inter as their main typeface
Websites whose lead colour is closest to Zillow’s

Captured from zillow.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Zillow; this guide describes the public website for reference.