What font does Google Marketing Platform use?

Google Marketing Platform’s website uses three typefaces: Google Sans (headings and body text), google Fonts; Roboto, google Fonts; Product Sans, google Fonts.

What are Google Marketing Platform’s brand colours?

The main colours on google-analytics.com are Light Royal Blue (#1A73E8), Deep Royal Blue (#185ABC), Dodger Blue (#4285F4), White (#FFFFFF), Light Grey (#D1D1D1) and Deep Grey (#BFBFBF).

What colour is Google Marketing Platform’s text and background?

Body text is #5F6368 on a #FFFFFF background.

Where is Google Marketing Platform’s logo from?

The logo shown in this guide was found on google-analytics.com’s homepage. For official logo files and usage rules, check Google Marketing Platform’s own brand or press page.

Is this Google Marketing Platform’s official style guide?

No. SiteStyleGuide made it from google-analytics.com’s public web pages on 26 October 2026, and isn’t affiliated with Google Marketing Platform. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from google-analytics.com’s public web pages. Not affiliated with or endorsed by Google Marketing Platform. The real site is google-analytics.com ↗

Unofficial style guide

Google Marketing Platformstyle guide

Google Marketing Platform’s website (google-analytics.com) uses Google Sans for its headings and body text. Its palette is led by Light Royal Blue (#1A73E8), Deep Royal Blue (#185ABC) and Dodger Blue (#4285F4), with #5F6368 text on #FFFFFF. Captured from the live site on 26 October 2026.

Website: google-analytics.com
Typefaces: Google Sans, Google Sans Text, Roboto
Palette: 4 neutrals, 3 colours
Captured: 26 Oct 2026 · added by @sitestyleguide

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Screenshot of the google-analytics.com homepage on a desktop screen — Screenshot of google-analytics.com on a 1440 px desktop screen, 26 Oct 2026.

Screenshot of the google-analytics.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Analytics Tools & Solutions for Your Business - Google Analytics; ▲ 64 / 60 characters
Meta description: Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.; ▲ 215 / 160 characters
Site name: Google Marketing Platform
og:title: Analytics Tools & Solutions for Your Business - Google Analytics
og:description: Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Language: en

In search results

Google Marketing Platformhttps://marketingplatform.google.com/about/analytics/

Analytics Tools & Solutions for Your Business - Google Analyt…

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving you…

When shared

The image Google Marketing Platform shares with links

google-analytics.com

Analytics Tools & Solutions for Your Business - Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those bus…

Logo & favicons

Found as: SVG in the header. SVG.

Logo

On white

On black

On Light Royal Blue

Favicons

4 found

384 px · PNG apple-touch-icon-precomposed
64 px · PNG shortcut icon
32 px · PNG icon
16 px · PNG icon

Analytics Tools & Solutions for Your Business - Google Analytics

Light browser tab

Analytics Tools & Solutions for Your Business - Google Analytics

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#5F6368) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 22.5%
Light Grey 16.1%
Deep Grey 16.1%
Off White 14.4%
Light Royal Blue 13.8%
Deep Royal Blue 9%
Dodger Blue 8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
6.05:1 AA

On white
—

Background, text, border · inline style on <path>, .glue-cookie-notification-bar
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 18

On text
3.96:1 AA large

On white
1.53:1 Fail

Background · inline style on <path>
Deep Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 25

On text
3.29:1 AA large

On white
1.84:1 Fail

Background · inline style on <path>
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 12

On text
4.58:1 AA

On white
1.32:1 Fail

Background, graphic · inline style on <path>, .st7

Colours

Brand colours and accents, most used first

Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
89 50 0 9

On text
1.34:1 Fail

On white
4.51:1 AA

Background, text · .glue-cookie-notification-bar__accept, .glue-cookie-notification-bar__more
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
87 52 0 26

On text
1.08:1 Fail

On white
6.51:1 AA

Background · .glue-cookie-notification-bar__accept:hover, .glue-cookie-notification-bar__accept:focus
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
73 45 0 4

On text
1.70:1 Fail

On white
3.56:1 AA large

Background · inline style on <path>

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Google Sans

Aa 400 Aa 500

Google Sans

Google Fonts · weights 400, 500

Aa 400

Google Sans Text

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 100 Aa 700

Roboto

Google Fonts · weights 100, 300, 400, 500, 700

Aa 400

Product Sans

Google Fonts · weights 400

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Sizes in use

Most common across the site

18pxline 1.5555555556 · 1 rules
16pxline 1.5 · 3 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

4px · 2×
48px · 1×

Shadows

0 2px 3px 0 rgba(60,64,67,.3),0 6px 10px 4px rgba(60,64,67,.15)
0 0 0 2px #1a73e8
0 1px 2px 0 rgba(60,64,67,.3),0 1px 3px 1px rgba(60,64,67,.15)
0 0 0 2px #185abc

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600

1024

On a scale of 0 to 1440 px.

Content widths (max-width)

380 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 64 characters. Google usually cuts titles near 60, so the end may not show in results.
▲ CheckThe description is 215 characters. Search results usually show about 160.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Google Marketing Platform use?: Google Marketing Platform’s website uses three typefaces: Google Sans (headings and body text), google Fonts; Roboto, google Fonts; Product Sans, google Fonts.
What are Google Marketing Platform’s brand colours?: The main colours on google-analytics.com are Light Royal Blue (#1A73E8), Deep Royal Blue (#185ABC), Dodger Blue (#4285F4), White (#FFFFFF), Light Grey (#D1D1D1) and Deep Grey (#BFBFBF).
What colour is Google Marketing Platform’s text and background?: Body text is #5F6368 on a #FFFFFF background.
Where is Google Marketing Platform’s logo from?: The logo shown in this guide was found on google-analytics.com’s homepage. For official logo files and usage rules, check Google Marketing Platform’s own brand or press page.
Is this Google Marketing Platform’s official style guide?: No. SiteStyleGuide made it from google-analytics.com’s public web pages on 26 October 2026, and isn’t affiliated with Google Marketing Platform. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

google-analytics-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* google-analytics.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/google-analytics.com) */
:root {
  /* Colours */
  --text: #5F6368;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-light-grey: #D1D1D1;
  --colour-deep-grey: #BFBFBF;
  --colour-off-white: #E0E0E0;
  --colour-light-royal-blue: #1A73E8;
  --colour-deep-royal-blue: #185ABC;
  --colour-dodger-blue: #4285F4;

  /* Typefaces */
  --font-other: 'Google Sans', 'Google Sans Arabic', 'Arial', 'Helvetica', sans-serif;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 48px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --breakpoint-2: 1024px;
  --max-width-1: 380px;
}

{
    "site": "google-analytics.com",
    "source": "https://sitestyleguide.com/google-analytics.com",
    "text": "#5F6368",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#D1D1D1",
            "rgb": [
                209,
                209,
                209
            ]
        },
        {
            "name": "Deep Grey",
            "hex": "#BFBFBF",
            "rgb": [
                191,
                191,
                191
            ]
        },
        {
            "name": "Off White",
            "hex": "#E0E0E0",
            "rgb": [
                224,
                224,
                224
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#1A73E8",
            "rgb": [
                26,
                115,
                232
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#185ABC",
            "rgb": [
                24,
                90,
                188
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#4285F4",
            "rgb": [
                66,
                133,
                244
            ]
        }
    ],
    "fonts": [
        {
            "name": "Google Sans",
            "stack": "Google Sans, Google Sans Arabic, Arial, Helvetica, sans-serif",
            "weights": [
                400,
                500
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Google Sans Text",
            "stack": "Google Sans Text, Roboto, Arial, Helvetica, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Roboto",
            "stack": "'Roboto'",
            "weights": [
                100,
                300,
                400,
                500,
                700
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Product Sans",
            "stack": "'Product Sans'",
            "weights": [
                400
            ],
            "source": "Google Fonts"
        }
    ]
}

Other websites using Google Sans as their main typeface

Waze

waze.com · set in Google Sans
Save
Google

thinkwithgoogle.com · set in Google Sans
Save
gmail.com

gmail.com · set in Google Sans
Save
blog.google

blog.google · set in Google Sans
Save

Websites whose lead colour is closest to Google Marketing Platform’s

Google Design

design.google · 1 day ago
Save
Apple

apple.co · 19 hours ago
Save
Electronic Arts Home Page

ea.com · 3 days ago
Save
FreshBooks

freshbooks.com · 5 days ago
Save

Captured from google-analytics.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Google Marketing Platform; this guide describes the public website for reference.

Google Marketing Platformstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Light Grey

Deep Grey

Off White

Colours

Light Royal Blue

Deep Royal Blue

Dodger Blue

Google Sans

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run google-analytics.com?

Also set in Google Sans

Waze

Google

gmail.com

blog.google

Similar colours

Google Design

Apple

Electronic Arts Home Page

FreshBooks

Title &
description